Microsoft Advertising has introduced several updates for Shopping campaigns, audience ads, and Performance Max (PMax) management as of April 2025. Key enhancements include the launch of a Test Feed that allows merchants to test validation errors without impacting live listings. The user interface has been updated, replacing the "Enable publishing" checkbox with a "Use feed for testing only" option, ensuring a clear distinction between live and test feeds.
For Local Inventory ads, the setup process has been simplified with the introduction of a Primary Feed, reducing the number of required feeds from three to two. Existing campaigns will transition to the Primary Feed over the coming months without affecting performance.
Updates for Audience Ads include the introduction of disclaimers for compliance with legal requirements, customizable disclaimer titles, and layout options. Advertisers can now upload longer video ads, including 90-second creatives and 9:16 (vertical) video formats, enhancing video strategies.
In Performance Max, LinkedIn profile targeting is now available as an audience signal in various markets. Audience insight reports and asset-level conversion metrics are accessible, allowing advertisers to optimize campaigns effectively. A clean-up of certain final URLs will improve crawling and asset generation for PMax campaigns.
Additionally, Microsoft Advertising has raised bids to the minimum for imported campaigns since March 25, 2025, to facilitate smooth imports. Starting April 8, 2025, the Optimization Score will be deprecated, transitioning to a new Digital Maturity Score in May 2025, which will offer AI-driven optimization paths and improved ROI tracking.
Feedback from users is encouraged to enhance Microsoft Advertising products, with a follow-up recap scheduled for May 6.
