Navah is a serial entrepreneur and content strategist with a passion for innovation. She excels in strategic partnerships, data analysis, and consumer engagement. Navah connects people for mutual benefit, leveraging innovation to tackle socioeconomic issues while maintaining ethical, bottom-line thinking. Her expertise spans business development, copywriting, sales, local marketing, SEO, SEM, and more. She is also a Google AdWords mentor and a dynamic force in the startup ecosystem.
29 days ago
Google lowered the Customer Match audience requirement for Search campaigns from 1,000 to 100 active users, aligning with Demand Gen campaigns. This helps smaller advertisers use CRM data for better targeting. Customer Match lists still need automated bidding. Display Network requires 100 active users in 30 days, Search Network needs 1,000 unless using a customer list, which requires 100.
7 months ago
Google has issued new guidance on Customer Match in Google Ads, emphasizing stricter enforcement of privacy and targeting rules. Advertisers must obtain explicit user consent for email list usage, adhere to privacy regulations, and document consent processes. Creative guidelines prohibit targeting minors, personalized individual targeting, and require respect for opt-out requests. Non-compliance can lead to account suspension.
9 months ago
Meta announced changes to its advertising platform to enhance user privacy and data protection. Key updates include automatic data restrictions, modifications to custom audiences, potential ad pauses, and impacts on UTM targeting. Advertisers need to review tracking strategies, simplify UTM parameters, rebuild custom audiences, and prepare for less granular data in reporting tools.
Trending ️🔥9 months ago
Google is phasing out Enhanced cost-per-click (eCPC) bidding for Search and Display Ads. By October 2024, new campaigns can't use eCPC, and by March 2025, existing ones will switch to Manual CPC. Google aims to promote advanced machine learning strategies like Maximize conversions and Maximize conversion value. Advertisers should reassess their strategies, audit conversion actions, and recalibrate budgets to adapt to these changes.
Markifact is a no-code marketing automation platform that lets users create AI-driven workflows for automating marketing tasks. Users can trigger workflows, connect apps, and track performance through a visual interface. The platform offers pre-built templates, integrates with various marketing tools, and supports team collaboration.
Trending ️🔥1 years ago
Broad match will not be prioritized the same as exact match. Broad Match Campaigns will let broad match keywords act like exact match. Advertisers must decide to convert a search campaign to Broad match, requiring at least 15 conversions. Converting to broad match changes all exact/phrase match keywords to broad. Running all keywords on all match types is outdated due to close variants. Exact match keywords only compete with identical broad match keywords.
1 years ago
At Amazon's Upfront event, an attendee increased his Amazon video investment to $45 million, praising its campaign control. Almost half of Amazon Prime viewers exclusively use it, emphasizing its ad potential. Amazon/Twitch and Fortnight are creating in-game ads. Black Friday Football is notable due to Amazon's large viewership. Amazon's content approach is unique and engaging. Optmyzr encourages marketers to explore Amazon.
1 years ago
Microsoft's Audience Network, akin to Google's Broad match, benefits advertisers with sufficient conversion data, providing access to more consumer intelligence. Without enough conversions, these placements may not be useful. It's advised to separate the audience network from search campaigns for effective goal-setting. Avoiding bias in strategy can prevent limiting potential advantages.
1 years ago
From June 2024, Google will limit functionality to suspended ad accounts. Users can still make payments, download tax documents, add payment methods, cancel accounts, claim refunds, appeal suspensions, complete advertiser verification, update security settings, navigate their Google Ads account, and download associated reports. All other actions will be disabled. This update doesn't affect active accounts.
1 years ago
You can use bid caps with Smart bidding by creating a portfolio per campaign. Go to 'Tools', 'Budgets and Bidding', and create a new bid strategy. Bid caps appear after setting a value for TCPA or TROAS under Max Conversions/Conversion Value. Then, manually select your bidding strategy, choose Portfolio Bidding strategy, and save. Optmyzr users can adapt bid caps automatically based on performance.
