Navah Hopkins

United States

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About

Navah is a serial entrepreneur and content strategist with a passion for innovation. She excels in strategic partnerships, data analysis, and consumer engagement. Navah connects people for mutual benefit, leveraging innovation to tackle socioeconomic issues while maintaining ethical, bottom-line thinking. Her expertise spans business development, copywriting, sales, local marketing, SEO, SEM, and more. She is also a Google AdWords mentor and a dynamic force in the startup ecosystem.

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Ecommerce merchants can now update store name and domain in Microsoft Advertising

8 days ago

Microsoft Ads

Microsoft Advertising ecommerce customers can now update their Merchant Center store name and domain directly from Merchant Center. Store name changes need editorial review and ads run with the current name during review. Domain changes require ownership verification, with ads running on the old domain until verified. Product URLs must match the new domain after approval. Store names and domains can be reused if approved and verified.

Microsoft Advertising expands Performance Max search themes to 50

2 months ago

Microsoft Ads

Microsoft Advertising now allows up to 50 search themes for Performance Max campaigns, helping campaigns better target useful search behaviors. This feature is live and will be officially announced soon. Search themes can be combined with LinkedIn profile targeting and other audience signals, like Impression Based Remarketing, to better align campaigns with ideal customers.

Microsoft Advertising Adds New Controls and Reporting for Audience and Search Ads

8 months ago

Microsoft Ads

Microsoft Advertising introduces new controls and reporting for Audience and Search Ads. Advertisers can now centrally manage website exclusions across accounts and campaigns, apply exclusions in bulk, and create up to 100 exclusion lists with 10,000 websites each. Exclusions can be managed at the account and campaign levels, with no changes at the ad group level. The Targeted Website List feature is in open pilot.

Google Lowers Customer Match Threshold to 100 Users for Better Targeting

10 months ago

Google Ads

Google lowered the Customer Match audience requirement for Search campaigns from 1,000 to 100 active users, aligning with Demand Gen campaigns. This helps smaller advertisers use CRM data for better targeting. Customer Match lists still need automated bidding. Display Network requires 100 active users in 30 days, Search Network needs 1,000 unless using a customer list, which requires 100.

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Google Tightens Customer Match Policies with New Enforcement Guidelines

1 years ago

Google Ads

Google has issued new guidance on Customer Match in Google Ads, emphasizing stricter enforcement of privacy and targeting rules. Advertisers must obtain explicit user consent for email list usage, adhere to privacy regulations, and document consent processes. Creative guidelines prohibit targeting minors, personalized individual targeting, and require respect for opt-out requests. Non-compliance can lead to account suspension.

Meta Tightens Data Restrictions in Ads Platform, Impacting UTMs and Custom Audiences

1 years ago

Meta Ads

Meta announced changes to its advertising platform to enhance user privacy and data protection. Key updates include automatic data restrictions, modifications to custom audiences, potential ad pauses, and impacts on UTM targeting. Advertisers need to review tracking strategies, simplify UTM parameters, rebuild custom audiences, and prepare for less granular data in reporting tools.

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Google Ads to Phase Out Enhanced CPC for Search and Display Campaigns

1 years ago

Google Ads

Google is phasing out Enhanced cost-per-click (eCPC) bidding for Search and Display Ads. By October 2024, new campaigns can't use eCPC, and by March 2025, existing ones will switch to Manual CPC. Google aims to promote advanced machine learning strategies like Maximize conversions and Maximize conversion value. Advertisers should reassess their strategies, audit conversion actions, and recalibrate budgets to adapt to these changes.

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Clarifying Google's Keyword Prioritization for Broad Match in June 2023 Update

1 years ago

Google Ads

Broad match will not be prioritized the same as exact match. Broad Match Campaigns will let broad match keywords act like exact match. Advertisers must decide to convert a search campaign to Broad match, requiring at least 15 conversions. Converting to broad match changes all exact/phrase match keywords to broad. Running all keywords on all match types is outdated due to close variants. Exact match keywords only compete with identical broad match keywords.

Amazon's Upfront Event: Key Takeaways and Opportunities for Advertisers

1 years ago

Amazon Sellers Amazon Upfront

At Amazon's Upfront event, an attendee increased his Amazon video investment to $45 million, praising its campaign control. Almost half of Amazon Prime viewers exclusively use it, emphasizing its ad potential. Amazon/Twitch and Fortnight are creating in-game ads. Black Friday Football is notable due to Amazon's large viewership. Amazon's content approach is unique and engaging. Optmyzr encourages marketers to explore Amazon.

Navah Hopkins

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