Navah Hopkins

United States

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About

Navah is a serial entrepreneur and content strategist with a passion for innovation. She excels in strategic partnerships, data analysis, and consumer engagement. Navah connects people for mutual benefit, leveraging innovation to tackle socioeconomic issues while maintaining ethical, bottom-line thinking. Her expertise spans business development, copywriting, sales, local marketing, SEO, SEM, and more. She is also a Google AdWords mentor and a dynamic force in the startup ecosystem.

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Google Tightens Customer Match Policies with New Enforcement Guidelines

1 months ago

Google Ads

Google has issued new guidance on Customer Match in Google Ads, emphasizing stricter enforcement of privacy and targeting rules. Advertisers must obtain explicit user consent for email list usage, adhere to privacy regulations, and document consent processes. Creative guidelines prohibit targeting minors, personalized individual targeting, and require respect for opt-out requests. Non-compliance can lead to account suspension.

Meta Tightens Data Restrictions in Ads Platform, Impacting UTMs and Custom Audiences

3 months ago

Meta Ads

Meta announced changes to its advertising platform to enhance user privacy and data protection. Key updates include automatic data restrictions, modifications to custom audiences, potential ad pauses, and impacts on UTM targeting. Advertisers need to review tracking strategies, simplify UTM parameters, rebuild custom audiences, and prepare for less granular data in reporting tools.

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Google Ads to Phase Out Enhanced CPC for Search and Display Campaigns

3 months ago

Google Ads

Google is phasing out Enhanced cost-per-click (eCPC) bidding for Search and Display Ads. By October 2024, new campaigns can't use eCPC, and by March 2025, existing ones will switch to Manual CPC. Google aims to promote advanced machine learning strategies like Maximize conversions and Maximize conversion value. Advertisers should reassess their strategies, audit conversion actions, and recalibrate budgets to adapt to these changes.

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Clarifying Google's Keyword Prioritization for Broad Match in June 2023 Update

7 months ago

Google Ads

Broad match will not be prioritized the same as exact match. Broad Match Campaigns will let broad match keywords act like exact match. Advertisers must decide to convert a search campaign to Broad match, requiring at least 15 conversions. Converting to broad match changes all exact/phrase match keywords to broad. Running all keywords on all match types is outdated due to close variants. Exact match keywords only compete with identical broad match keywords.

Automate Your Marketing Audits - Say Goodbye to Manual Checklists

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Marketing Auditor is a comprehensive, automated tool designed to revolutionize the process of auditing digital marketing campaigns. It supports platforms like Google Ads and Google Analytics, performing 200+ automated checks to uncover growth opportunities and deliver actionable insights. Users can generate professional, white-labeled reports customized to their branding and preferred formats like Google Slides and PowerPoint.

Amazon's Upfront Event: Key Takeaways and Opportunities for Advertisers

7 months ago

Amazon Sellers Amazon Upfront

At Amazon's Upfront event, an attendee increased his Amazon video investment to $45 million, praising its campaign control. Almost half of Amazon Prime viewers exclusively use it, emphasizing its ad potential. Amazon/Twitch and Fortnight are creating in-game ads. Black Friday Football is notable due to Amazon's large viewership. Amazon's content approach is unique and engaging. Optmyzr encourages marketers to explore Amazon.

Understanding Microsoft's Audience Network: A Comparative Study with Google's Broad Match

7 months ago

Microsoft Ads

Microsoft's Audience Network, akin to Google's Broad match, benefits advertisers with sufficient conversion data, providing access to more consumer intelligence. Without enough conversions, these placements may not be useful. It's advised to separate the audience network from search campaigns for effective goal-setting. Avoiding bias in strategy can prevent limiting potential advantages.

Google Limits Functionality to Suspended Ad Accounts from June 2024

7 months ago

Google Ads

From June 2024, Google will limit functionality to suspended ad accounts. Users can still make payments, download tax documents, add payment methods, cancel accounts, claim refunds, appeal suspensions, complete advertiser verification, update security settings, navigate their Google Ads account, and download associated reports. All other actions will be disabled. This update doesn't affect active accounts.

How to Use Bid Caps with Smart Bidding in Google Ads

7 months ago

Google Ads

You can use bid caps with Smart bidding by creating a portfolio per campaign. Go to 'Tools', 'Budgets and Bidding', and create a new bid strategy. Bid caps appear after setting a value for TCPA or TROAS under Max Conversions/Conversion Value. Then, manually select your bidding strategy, choose Portfolio Bidding strategy, and save. Optmyzr users can adapt bid caps automatically based on performance.

Why Smart Bidding on Google Ads May Not Work for Budgets Under $5K

7 months ago

Google Ads

If you're spending less than $5K monthly on Google Ads, smart bidding might not be effective due to the need for conversions and customer value understanding. The privacy-first era could limit data access and use of customer match lists. Manual bidding could be an alternative. While 66% of advertisers use smart bidding, the remaining 34% also find success.

Navah Hopkins

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