Google Tightens Customer Match Policies with New Enforcement Guidelines
8 days ago
Google has issued new guidance on Customer Match in Google Ads, emphasizing stricter enforcement of ...
About
Navah is a serial entrepreneur and content strategist with a passion for innovation. She excels in strategic partnerships, data analysis, and consumer engagement. Navah connects people for mutual benefit, leveraging innovation to tackle socioeconomic issues while maintaining ethical, bottom-line thinking. Her expertise spans business development, copywriting, sales, local marketing, SEO, SEM, and more. She is also a Google AdWords mentor and a dynamic force in the startup ecosystem.
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Meta Tightens Data Restrictions in Ads Platform, Impacting UTMs and Custom Audiences
2 months ago
Meta announced changes to its advertising platform to enhance user privacy and data protection. Key ...
Trending ️🔥Google Ads to Phase Out Enhanced CPC for Search and Display Campaigns
2 months ago
Google is phasing out Enhanced cost-per-click (eCPC) bidding for Search and Display Ads. By October ...
Trending ️🔥Clarifying Google's Keyword Prioritization for Broad Match in June 2023 Update
6 months ago
Broad match will not be prioritized the same as exact match. Broad Match Campaigns will let broad ma...
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Amazon's Upfront Event: Key Takeaways and Opportunities for Advertisers
6 months ago
At Amazon's Upfront event, an attendee increased his Amazon video investment to $45 million, praisin...
Understanding Microsoft's Audience Network: A Comparative Study with Google's Broad Match
6 months ago
Microsoft's Audience Network, akin to Google's Broad match, benefits advertisers with sufficient con...
Google Limits Functionality to Suspended Ad Accounts from June 2024
6 months ago
From June 2024, Google will limit functionality to suspended ad accounts. Users can still make payme...
How to Use Bid Caps with Smart Bidding in Google Ads
6 months ago
You can use bid caps with Smart bidding by creating a portfolio per campaign. Go to 'Tools', 'Budget...
Why Smart Bidding on Google Ads May Not Work for Budgets Under $5K
6 months ago
If you're spending less than $5K monthly on Google Ads, smart bidding might not be effective due to ...