
Google Lowers Customer Match Threshold to 100 Users for Better Targeting
8 days ago
Google lowered the Customer Match audience requirement for Search campaigns from 1,000 to 100 active users, aligning with Demand Gen campaigns. This helps smaller advertisers use CRM data for better targeting. Customer Match lists still need automated bidding. Display Network requires 100 active users in 30 days, Search Network needs 1,000 unless using a customer list, which requires 100.