Understanding Microsoft's Audience Network: A Comparative Study with Google's Broad Match

May 13, 2024 at 10:40:28 PM

Understanding Microsoft's Audience Network: A Comparative Study with Google's Broad Match

According to Navah Hopkins, Microsoft's Audience Network and Google's Broad match are two advertising tools that share similarities.

These tools use signals unavailable to advertisers, providing access to more consumer intelligence. Advertisers can benefit from these tools by having sufficient conversion data, ideally 30 conversions in 30 days.

However, if there are not enough conversions, it's recommended not to use these placements. It's suggested that the audience network be separated from search campaigns to maximise potential and set goals according to their mechanics.

It's best to avoid bias influencing strategy.

Q&A

Have more questions on this topic? Ask our AI assistant for in-depth insights.

The Only Digital Marketing Feed You'll Ever Need.

Stay informed your way. Tailored updates when and how you want them. 100% Free.

10,000+ Users

500+ Sources

1000+ Tools

Or

Related Posts

Microsoft Ads Unveils Copilot Enhancements and New Video Ad Features

Microsoft Ads Unveils Copilot Enhancements and New Video Ad Features

Microsoft Advertising
Microsoft Advertising

Official Source

Official Source

Microsoft Advertising is a Official Source. The source has been verified by Swipe Insight team.

Official Source
Top-Notch Google Analytics Audit Tool

Top-Notch Google Analytics Audit Tool

Sponsored
GA4 Auditor
GA4 Auditor

Verified Sponsor

Verified Sponsor

GA4 Auditor is a Verified Sponsor. Want to get featured here? Contact us.

Verified Sponsor
Microsoft Ads Introduces "Limited by Auto-Bidding Target" Status Feature

Microsoft Ads Introduces "Limited by Auto-Bidding Target" Status Feature

Microsoft Reports Q1 FY25 Revenue Growth of 16% to $65.6 Billion

Microsoft Reports Q1 FY25 Revenue Growth of 16% to $65.6 Billion

Microsoft Advertising Enhances Google Import Tool with Major Updates for Holiday Season

Microsoft Advertising Enhances Google Import Tool with Major Updates for Holiday Season

Microsoft Advertising
Microsoft Advertising

Official Source

Official Source

Microsoft Advertising is a Official Source. The source has been verified by Swipe Insight team.

Official Source
Microsoft Edge Launches Ad Selection API Preview for Privacy-Focused Advertising

Microsoft Edge Launches Ad Selection API Preview for Privacy-Focused Advertising

Microsoft Advertising
Microsoft Advertising

Official Source

Official Source

Microsoft Advertising is a Official Source. The source has been verified by Swipe Insight team.

Official Source
Microsoft Ads Expands Performance Max Features and Introduces New Bidding Options

Microsoft Ads Expands Performance Max Features and Introduces New Bidding Options

Microsoft Advertising
Microsoft Advertising

Official Source

Official Source

Microsoft Advertising is a Official Source. The source has been verified by Swipe Insight team.

Official Source
Microsoft Enhances Copilot with New Ad Features and Improved Performance

Microsoft Enhances Copilot with New Ad Features and Improved Performance

Microsoft Advertising
Microsoft Advertising

Official Source

Official Source

Microsoft Advertising is a Official Source. The source has been verified by Swipe Insight team.

Official Source

Related Tools

GA4 Auditor logo

GA4 Auditor

Verified Tool

Verified Tool

GA4 Auditor is a Verified Tool. Want to get this badge? Contact us.

Verified Tool

Automated GA4 audits with actionable insights

Get Featured Here

Showcase your tool in this list.

Contact Us
Lunio logo

Lunio

Protect your ad spend from invalid traffic

Ad Management
TrueClicks logo

TrueClicks

Automated PPC audits, monitoring, optimization

Ad Management
EDEE logo

EDEE

PPC budget management and optimization

Ad Management
Amanda AI logo

Amanda AI

Autonomous AI for digital marketing optimization

Ad Management
Dotidot logo

Dotidot

Automate marketing tasks for better performance

Ad Management
Adalysis logo

Adalysis

Automate and optimize PPC campaigns with ease

Ad Management
Optmyzr logo

Optmyzr

Automate, optimize, and report on PPC campaigns

Ad Management
Adpulse.app logo

Adpulse.app

Effortless PPC management for digital agencies

Ad Management
Shown logo

Shown

Effortless ad optimization on all major platforms

Ad Management

Get Featured Here

Showcase your tool in this list.

Contact Us