Microsoft Advertising has introduced new controls and reporting features for Audience Ads and Search Ads, enhancing how advertisers manage website exclusions. Advertisers can now centrally manage exclusions across accounts and campaigns, apply exclusions in bulk to multiple campaigns, and scale by adding up to 10,000 websites per exclusion list and creating up to 100 exclusion lists per account.
Key Changes in Exclusion Management
- Account Level: Manage manager account-level control lists or create custom exclusion lists for specific campaigns.
- Campaign Level: Apply exclusion lists from account-level lists directly via campaign settings.
- Ad Group Level: No changes; exclusions can still be added here but managing at the campaign level is recommended for consistency.
Expanded Support
These improvements apply to both Audience Ads and Search Ads, providing greater control across advertising strategies.
Additional Information
The Targeted Website List feature is currently in open pilot. Access requires contacting a Microsoft representative.
