Microsoft Advertising has increased the number of search themes available for Performance Max campaigns to 50, with the update already live and an official announcement expected this week. Search themes provide valuable guidance to help Performance Max campaigns better understand relevant search behaviors for a business. These themes can be combined with LinkedIn profile targeting and other audience signals, such as Impression Based Remarketing, to help campaigns focus on reaching the ideal customer. Additional updates from Microsoft Advertising will be shared in their blog next week.
