Microsoft Advertising will implement a political advertising declaration requirement starting in September to comply with the European Union (EU) Regulation 2024/900, effective October 10, 2025. This regulation focuses on transparency and targeting of political advertising. Advertisers must declare if their campaigns are intended for political advertising before creating or importing campaigns. Microsoft Advertising does not allow political advertising on its platform, and such campaigns will be blocked.
Key Updates
- Before creating a campaign, advertisers must declare if it is political. If so, they must remove political content to proceed.
- When importing campaigns, confirmation of political intent may be required; this process is evolving.
- Non-compliance will lead to account suspension or removal.
What Remains Unchanged
- Existing campaigns will continue without interruption.
- Microsoft will keep reviewing ads to ensure they are not political. Campaigns found to be political will face strict penalties.
- These measures reinforce Microsoft Advertising’s commitment to responsible advertising and EU regulatory compliance.
For questions, advertisers are advised to contact their account manager or Support.
