Microsoft Advertising | Swipe Insight

Microsoft Advertising brings Australian and New Zealand inventory in-house for advertisers

10 days ago

Microsoft Advertising has brought all Display, Native, and Video inventory in Australia and New Zealand in-house as of March 1, 2025. This change provides advertisers direct access to Microsoft's inventory, improving efficiency and support. Xbox advertising will also be available soon. Microsoft Advertising reaches over 1 billion people globally, and advertisers can access this inventory through various DSPs or the Microsoft Advertising Platform.

Microsoft Copilot enhances engagement with new Showroom ads and Dynamic filters

22 days ago

Microsoft Ads

Microsoft Advertising introduced new products to enhance audience engagement, including AI-based agents for websites and interactive Showroom ads. These innovations aim to create conversational customer experiences, enabling users to interact with brands seamlessly. Dynamic filters will refine searches, while advancements in generative AI improve ad relevance and performance.

Microsoft Expands Advertising Partner Program to Include Curators

23 days ago

Microsoft Ads

Microsoft has expanded its Advertising Partner Program to include Curators, offering access to benefits across three tiers. Curator partners will gain recognition through awards, community engagement, exclusive webinars, and visibility in the Partner Directory. Carly Morris emphasized the importance of curation services in digital advertising. Interested Curators can contact their Microsoft Advertising representative for more information.

Microsoft Unveils New Performance Max Tools and Platform Updates for February 2025

1 months ago

Microsoft Ads

Microsoft introduced new Performance Max tools for advertisers. Key features include LinkedIn Profile targeting in six markets, enhanced audience reporting, real-time conversion value rules, and a new customer acquisition strategy. All smart shopping campaigns have transitioned to Performance Max, which offers increased conversions. Bulk location targeting for new search campaigns and global impression-based remarketing are now available.

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Microsoft Advertising launches Curate for Commerce and Sponsored Promotions for growth

2 months ago

Microsoft Ads

Microsoft Advertising has launched Curate for Commerce and Sponsored Promotions by Brands to boost retail media growth. Curate for Commerce helps retailers monetize first-party data, attract new advertisers, and streamline operations with low investment. Sponsored Promotions by Brands enables advertisers to engage shoppers across platforms on a cost-per-sale basis, enhancing shopping experiences and improving marketing effectiveness.

Microsoft introduces household attribution for deeper audience insights in December update

3 months ago

Microsoft Ads

Microsoft Advertising's December update features household attribution on Invest, enabling advertisers to track audience engagement across devices in the same household. Clients in the EEA, UK, and Switzerland must implement Consent Mode for compliance. Two features, Store Visits and footfall measurement, are paused due to data quality issues. New Google Import tools help transfer Google Ads campaigns to Microsoft Advertising.

Microsoft Ads Unveils Copilot Enhancements and New Video Ad Features

4 months ago

Microsoft Ads

Microsoft Advertising's November updates include enhancements to Copilot, focusing on user-centric advertising and new generative AI tools. Video ads now have performance features, and Google Ads Video campaigns can be imported globally. Connected TV ads can use audience targeting, and impression-based remarketing is introduced. Shopping Audience campaigns see improved setup workflows and the ability to create Product Groups.

Microsoft Advertising Enhances Google Import Tool with Major Updates for Holiday Season

4 months ago

Microsoft Ads

Microsoft Advertising has enhanced its Google Import feature with three new options: Quick Import for single Google Ads accounts, Smart Import for multiple accounts with customizable settings, and Advanced Import for maximum customization. Key considerations include maintaining bid and budget consistency, location targeting adjustments, and essential setup requirements like UET and conversion tracking. Results show time savings and better click-through rates.

Microsoft Edge Launches Ad Selection API Preview for Privacy-Focused Advertising

5 months ago

Microsoft Ads Cookieless Future

Microsoft Edge has launched a limited preview of its Ad Selection API to balance effective advertising with enhanced user privacy. Key features include a privacy-first approach, trusted execution environments, and differential privacy. Available for testing outside the EEA and UK, it supports advertisers and publishers post-cookie deprecation. Developers can provide feedback via GitHub or public forums, showing Microsoft's commitment to privacy.