Microsoft Advertising | Swipe Insight

Microsoft introduces household attribution for deeper audience insights in December update

12 days ago

Microsoft Advertising's December update features household attribution on Invest, enabling advertisers to track audience engagement across devices in the same household. Clients in the EEA, UK, and Switzerland must implement Consent Mode for compliance. Two features, Store Visits and footfall measurement, are paused due to data quality issues. New Google Import tools help transfer Google Ads campaigns to Microsoft Advertising.

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Microsoft Ads Unveils Copilot Enhancements and New Video Ad Features

1 months ago

Microsoft Ads

Microsoft Advertising's November updates include enhancements to Copilot, focusing on user-centric advertising and new generative AI tools. Video ads now have performance features, and Google Ads Video campaigns can be imported globally. Connected TV ads can use audience targeting, and impression-based remarketing is introduced. Shopping Audience campaigns see improved setup workflows and the ability to create Product Groups.

Microsoft Advertising Enhances Google Import Tool with Major Updates for Holiday Season

1 months ago

Microsoft Ads

Microsoft Advertising has enhanced its Google Import feature with three new options: Quick Import for single Google Ads accounts, Smart Import for multiple accounts with customizable settings, and Advanced Import for maximum customization. Key considerations include maintaining bid and budget consistency, location targeting adjustments, and essential setup requirements like UET and conversion tracking. Results show time savings and better click-through rates.

Microsoft Edge Launches Ad Selection API Preview for Privacy-Focused Advertising

2 months ago

Microsoft Ads Cookieless Future

Microsoft Edge has launched a limited preview of its Ad Selection API to balance effective advertising with enhanced user privacy. Key features include a privacy-first approach, trusted execution environments, and differential privacy. Available for testing outside the EEA and UK, it supports advertisers and publishers post-cookie deprecation. Developers can provide feedback via GitHub or public forums, showing Microsoft's commitment to privacy.

Microsoft Ads Expands Performance Max Features and Introduces New Bidding Options

2 months ago

Microsoft Ads

Microsoft Advertising's October updates include a holiday marketing playbook, festive shopping insights, and new features for Performance Max campaigns. Performance Max now supports search term insights reports, brand exclusions, and URL rules. Display ads gain new bidding strategies and targeting options, including IAS verification. Automated bidding strategies receive new recommendations. Microsoft Invest offers AI-generated assets.

Microsoft Enhances Copilot with New Ad Features and Improved Performance

2 months ago

Microsoft Ads Copilot

Microsoft announced updates to its AI companion, Copilot, and its advertising platform to improve user experience and ad performance. Copilot conversations have doubled year-on-year, with significant growth in mobile usage. Copilot ads show higher click-through and conversion rates. New ad features include streamlined display, improved relevancy, ad voice, and contextual triggering.

Microsoft Launches Self-Serve Targeting for Gaming and Xbox Ads

2 months ago

Microsoft Ads

Microsoft introduces self-serve targeting for gaming and Xbox ads. With 3.4 billion players worldwide, the industry is projected to reach $274 billion by 2025. Microsoft aims to overcome in-game advertising challenges by offering programmatic options, brand-safe environments, and comprehensive measurement tools. Their diverse audience, primarily Millennials, spends significant time on media, creating opportunities for cross-channel campaigns.

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Microsoft Ads Rolls Out Major Updates for Efficiency and Relevance

3 months ago

Microsoft Ads

Microsoft Advertising's September 2024 updates enhance ad efficiency, relevance, and accessibility. Key improvements include better performance features, new bidding strategies, and improved conversion tracking for display and video ads; business logos and call-to-actions for native ads; IAS verification for all ad types; CTV ad accessibility with AI-powered recommendations; new seasonal, product launch, and gaming ad packages; PMAX enhancements; and IndexNow integration for faster web indexing.

Microsoft Ads Enhances Platform with AI, Targeting, and Privacy Features

4 months ago

Microsoft Ads

Microsoft Advertising enhances its platform with new AI, targeting, and privacy features. Performance Max campaigns gain brand exclusions and auto-generated asset settings. AI-powered video content creation expands with Copilot. Third-party ad verification is available via Integral Ad Science. Multimedia Ads support global ad customizers. LinkedIn targeting expands to 27 markets. Similar Audiences feature goes nearly global. Shopping campaign setup becomes more efficient.