Microsoft has announced a significant expansion of its Microsoft Advertising Partner Program, now welcoming Curators into the ecosystem. The company has initiated an expansion pilot that provides selected Curator partners with access to the full range of benefits available through the program.
Enrolled Curator partners will gain access to numerous benefits across the program's three tiers (Partner, Select, and Elite), including:
- Recognition opportunities through the Microsoft Advertising Partner Awards, including a chance to win Curator of the Year
- Community engagement via the Microsoft Advertising Partner Program LinkedIn Community
- Exclusive access to partner-only webinars and events
- Enhanced visibility through profiles in the Partner Directory and exclusive partner badges
Carly Morris, Head of Media & Ad Tech for EMEA/LATAM at Microsoft, emphasized the growing importance of curation services in the increasingly complex digital advertising landscape. She noted that bringing Curator partners into the program will "strengthen partnerships, support Curator growth, and acknowledge their importance to Microsoft advertising."
Understanding Curator Partners
Curators, also known as curation technology providers, play a vital role in the Microsoft Advertising ecosystem by:
- Leveraging Microsoft Advertising's global footprint and multi-market reach
- Transforming programmatic advertising through greater efficiency and relevance
- Helping customers maximize the value of digital assets and first-party data
- Delivering more impactful advertising results through Microsoft's centralized platform
Next Steps for Interested Curators
Curator companies interested in joining the Microsoft Advertising Partner Program are encouraged to contact their Microsoft Advertising representative directly. Additional information is available on the Microsoft Advertising Partner Program website.
The announcement was made by Read Judah on February 27, 2025, marking an important step in Microsoft's ongoing efforts to support curator success, growth, and innovation within its advertising ecosystem.
