Max conversion value for search and other updates for April

April 02, 2024 at 12:01:19 PM

Max conversion value for search and other updates for April

Summary

Microsoft Advertising has expanded the Maximize Conversion Value bid strategy to all search and shopping campaigns, optimizing high-value conversions and sales. Conversion tracking is necessary for best performance. Microsoft Click ID is being enabled for eligible advertisers for conversion tracking. Other updates include AI-powered smart image cropping for ads and the addition of five languages. Creation of subaccounts in Hotel Center will be deprecated from April 8, 2024.

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