Microsoft Advertising is making Connected TV (CTV) advertising more accessible to advertisers, enabling them to reach audiences on leading streaming platforms. The industry has seen a rise in ad-supported streaming subscriptions, with one-quarter of all sign-ups in the first half of 2023 being ad-supported, up from one-fifth in 2021. This trend is expected to continue as more streaming providers launch ad-tiers.

Getting Started with Connected TV Ads

Ad spend on CTV is projected to grow by 18.8% in the US in 2024. For brands new to CTV, the Microsoft Advertising Platform simplifies the process, eliminating long onboarding, setup fees, and complex deals. The platform allows advertisers to start campaigns on the same day, making it easier to integrate CTV into their marketing strategies.

Global Marketplace for Premium CTV Buying

Microsoft Advertising provides access to a global network of over 860 premium CTV publishers, including Netflix, Roku, Hulu, Disney+, and more. This extensive network helps advertisers scale their campaigns across diverse supply and reach audiences wherever they are watching.

Reaching the Right Audience

Reaching the right audience in CTV does not rely on third-party cookies. Microsoft Advertising leverages first-party data and contextual targeting to connect advertisers with their target audience. The platform uses search intent data, one of the most powerful signals, to ensure ads reach interested viewers at the right time. Additionally, genre targeting allows advertisers to align their ads with specific content genres, offering over 70 options.

Future Innovations

Microsoft Advertising aims to democratize CTV advertising, making it accessible to businesses of all sizes. The platform will continue to evolve, introducing new features powered by generative AI, such as asset generation for CTV. These innovations will further simplify the CTV ecosystem, enabling brands to connect with consumers more effectively.