Claravine

Claravine offers several key benefits for marketing data management:

• 10-15% increase in return on ad spend
• 100% data format, tag, and tracking compliance
• 80% reduction in time spent on manual data processes
• 30% increase in ROI across privacy compliance, brand safety, consumer experience, and marketing campaigns

These benefits help enterprise brands and agencies deliver on the promise of modern marketing by consistently creating and applying data standards.

Flawed data creates conflict between teams and leadership, leading to the blame game when performance doesn’t meet expectations. Claravine helps in eliminating flawed data by:

• Creating shared language and standards for marketing data
• Ensuring data consistency across the organization
• Improving accountability and building trust

This results in clean data that eliminates arguments and finger-pointing, allowing teams to consistently measure results, pivot execution, and improve performance.

Claravine significantly enhances operational efficiency by:

• Increasing operational efficiency
• Allowing more time to focus on delivering business value
• Automating data processes in previously manual areas
• Providing a scalable global solution with a single source of truth

This enables teams to spend less time managing data and more time driving ROI.

Claravine improves visibility into campaign performance by making it easier for people to manage their campaigns and campaign data. This enhanced visibility allows for:

• Optimized decision-making
• Improvements in ad spend efficiency

As a result, teams can make better-informed decisions that lead to improved marketing performance.

Claravine's platform includes several main features:

• Define Standards: Create consistent data standards.
• Apply Standards: Implement these standards across various marketing activities.
• Connect Standards: Integrate data standards with other tools and platforms.

These features help enterprise brands and agencies to deliver on the promise of modern marketing by ensuring data integrity and consistency.