OpenAI is reportedly developing its own X-like social media platform, currently in early stages with an internal prototype that emphasizes ChatGPT's image generation and features a social feed. CEO Sam Altman has been seeking feedback from external sources, but it remains uncertain whether the platform will be a standalone app or integrated into ChatGPT, which recently became the most downloaded app globally.
The launch of this social network could intensify Altman's rivalry with Elon Musk, especially after Musk's failed attempt to purchase OpenAI for $97.4 billion. Additionally, OpenAI's entry into the social media market may put it in competition with Meta, which is also planning to introduce a social feed for its AI assistant. Altman has previously hinted at the possibility of creating a social app in response to Meta's developments.
A social app could provide OpenAI with unique, real-time data for training its AI models, similar to how Musk's Grok utilizes content from X and Meta's Llama leverages user data. One concept behind the OpenAI social prototype is to utilize AI to enhance content sharing, addressing the competitive landscape where other AI labs are envious of the engagement generated through platforms like X.
While the future of OpenAI's social media project is uncertain, its development reflects the company's ambitions for expansion amid high growth expectations.
