Snapchat has launched a new integration with WooCommerce, aimed at helping small and medium-sized e-commerce merchants connect with Snapchat users and boost sales. WooCommerce, an open-source e-commerce platform built on WordPress, enables millions of merchants to create customized online stores. This integration allows WooCommerce merchants to reach a broader audience on Snapchat, leveraging the platform's strong shopping engagement.
Key Benefits for WooCommerce Merchants
- Seamless Ad Creation: Merchants can quickly build dynamic, shoppable ads directly within Snapchat Ads Manager after connecting their WooCommerce and Snapchat accounts.
- Auto Catalog Syncing: The integration syncs the entire product catalog with Snapchat Ads Manager in one click, ensuring ads are always current.
- Enhanced Data and Targeting: A one-click setup for Snap Pixel and Conversions API (CAPI) provides more accurate data, improving ad targeting and optimization.
Snapchat User Shopping Behavior
- Snapchatters are 34% more likely to buy from a Snap ad compared to the same ad on other platforms.
- 85% of Snapchatters learn about new products and businesses from social ads, compared to 68% of non-Snapchatters.
- 88% of Snapchat users say “I love to shop.”
Industry Perspectives
Fintan Gillespie, Global Director of Ad Partnerships Group at Snap, highlighted that this integration opens opportunities for growth-stage e-commerce merchants to accelerate revenue, especially during the holiday shopping season. Aleksandra Hardt, General Manager of Strategic Partnerships at Automattic and Woo, emphasized that the partnership grants merchants access to millions of highly engaged Snapchatters, a valuable and often hard-to-reach audience.
This integration simplifies the process for WooCommerce merchants to make their stores visible and relevant to Snapchat’s vibrant shopping community, helping them tap into an active digital shopper base.
