Snapchat has introduced a global integration with Wix, a website builder tailored for small-and-medium-sized e-commerce brands, enabling Wix users to create Snapchat ad campaigns directly from the Wix dashboard. This partnership aims to help SMBs grow by simplifying the process of launching shoppable ad campaigns and reaching new customers on Snapchat, especially targeting Gen-Z and Millennials.
Key Features of the Snapchat x Wix Integration
- Quick & Easy Campaign Set-Up: Users can connect their Wix storefronts with Snapchat to build shoppable campaigns in minutes, syncing product catalogs to keep ads updated.
- Enhanced Data Utilization: Installing Snap Pixel and Conversions API (CAPI) improves signal strength and campaign results. Advertisers using both tools have seen a 22% increase in attributed purchases and a 25% increase in purchase value.
- Target Audience: The integration is designed to help SMB e-commerce brands reach new audiences and build stronger customer connections, particularly during key shopping periods like Q5.
Additional Snapchat Initiatives and Updates
- Partnership with VideoAmp: Provides agencies with better access and transparency for reach planning.
- Ad Platform Updates (August 2024): Enhancements to help marketers succeed across the funnel.
- Expanded Agency Partner Program: New badging tiers and exclusive resources for agencies with high growth potential.
- Streamlined Ad Objectives: Simplified ad objectives in Ads Manager for easier campaign success.
- Target Cost Bidding: Utilizes AI, machine learning, and automation to improve ad performance.
- Ecommerce Ad Spend Efficiency: Research from Triple Whale shows Snapchat delivers efficiency for scaling ecommerce brands.
- New Products for App Marketers: Optimizations and tools to help app marketers achieve business goals.
- Integration with WooCommerce: Supports SMB e-commerce brands with another seamless ad manager integration.
- Commitment to Safety: Implementation of Australia’s Social Media Minimum Age Law and ongoing efforts to maintain a healthy, brand-safe environment.
This integration and the broader updates reflect Snapchat’s commitment to supporting SMBs and marketers by providing efficient, data-driven tools and partnerships to drive business growth.
