Snapchat has launched Sponsored AI Lenses, a new advertising format utilizing its proprietary Generative AI technology. This innovative ad format allows users to experience immersive, interactive Lenses that transform their appearance and surroundings, such as trying on ‘90s hairstyles or stepping into different themes. Brands can leverage these Lenses to enhance engagement, virality, and storytelling, with the potential to achieve 25-45% more impressions in a single day.
Advertisers like Uber and Tinder have successfully utilized Sponsored AI Lenses for campaigns, such as Uber’s “My Thanksgiving Vibe” and Tinder’s “My 2025 Dating Vibe,” resulting in increased user engagement compared to standard Lenses. The immersive nature of these Lenses encourages Snapchatters to spend more time interacting with them, leading to higher playtimes.
Snapchat has refined its Generative AI technology over the past two years, streamlining the creative process by eliminating the need for traditional 3D and VFX design. This allows for faster production timelines and unique visuals that enhance brand storytelling. Sponsored AI Lenses are accessible in the Lens Carousel, where over 300 million Snapchatters engage with augmented reality experiences daily. Snapchat aims to continue advancing AI-powered creativity for advertisers.
