Snapchat has introduced a new Brand Suitability Suite aimed at enhancing safety and control for advertisers. The platform has always prioritized a safer social media experience by limiting unmoderated content and ensuring compliance with content guidelines.
Brand Suitability Solutions
The new suite allows advertisers to select their preferred content adjacency tier for campaigns, offering Full, Standard, and Limited options. Advanced machine-learning technology matches content to Snapchat's inventory tiers based on sensitivity, enabling real-time placement aligned with advertisers' choices. Advertisers can set their preferences in Ads Manager, with ad set outcome estimations updating accordingly.
Measurement Partnerships
Snapchat has partnered with Integral Ad Science, DoubleVerify, and Zefr to enhance measurement of brand safety and suitability performance. Recent data indicates that 99% of content from Spotlight and Creator Stories has been brand safe. The partnerships provide extensive reporting options for advertisers needing customized content adjacency solutions.
Commitment to Safety
Snapchat remains dedicated to maintaining a safe community and is committed to exploring new solutions and partnerships to foster a positive environment for users and advertisers.
