Snapchat News & Updates for September 2025

Snapchat Launches Imagine Lens for AI-Powered Snap Creation and Editing

13 days ago

Snapchat introduces the Imagine Lens, its first Open Prompt Image Generation Lens, allowing users to create, edit, and recreate Snaps using text prompts. Available exclusively to Lens+ and Snapchat+ Platinum subscribers, it enables sharing creations with friends, Stories, or outside Snapchat. This new feature builds on Snapchat's AI innovation, enhancing creativity for its community of over 400 million users engaging with Gen AI Lenses.

Snapchat Launches New Tools and Insights to Boost Creator Content

3 months ago

Snapchat

Snapchat introduces new tools and features to enhance content creation and sharing. The "Create a Video" template allows users to make Lens-powered videos from Memories with music and templates. New insights help creators track engagement metrics like returning viewers and view time. Auto-Save Stories to Public Profiles lets creators save Stories beyond 24 hours. A Timeline Editor for video editing will soon launch in the US.

Snapchat launches Lens plus offering exclusive AR Lenses and experiences

3 months ago

Snapchat

Lens+ is a new tier of Snapchat+ subscription offering access to hundreds of exclusive Lenses and AR experiences for creating and sharing Snaps. It includes AI video Lenses, a Bitmoji Game Lens, and more, with new AR content added weekly. Soon, select Lens creators will be able to build and monetize exclusive Lenses. Users can subscribe via their profile by tapping Snapchat+.

Snapchat Unveils Bitmoji Suite and Game Tools in Lens Studio 5.10 Update

3 months ago

Snapchat

Snapchat's Lens Studio 5.10 introduces the Bitmoji Suite and new Games assets to help AR developers create Bitmoji Game Lenses. The Bitmoji Suite allows customization and animation of Bitmoji, while Games assets support dynamic, turn-based gameplay with features like Character Controller and Leaderboard updates. New Bitmoji Game Lenses are available for play, and a Bitmojiverse Challenge offers cash prizes for creators using these tools.

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Snap Expands Agency Partner Program with New Badging Tier and Exclusive Resources

5 months ago

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Snapchat has launched an expanded Agency Partner Program to assist agencies of all sizes. This program includes a tiered badging system with a Strategic Agency Partner tier for top performers and an Agency Partner tier for those with growth potential. A new Agency Partner Hub offers exclusive resources like training and case studies. Eligible agencies receive dedicated support and special offers to enhance their advertising effectiveness on Snapchat.

Snapchat Expands Bitmoji Fashion with Spring Styles and New Prada Collection

5 months ago

Snapchat

Snapchat enhances Bitmoji avatars with new spring fashion options, allowing users to express themselves with trendy styles. The update includes items like barrel jeans, boat shoes, and trench coats, as well as exclusive Prada styles such as Re-Nylon Shoulder Bags and Collapse Sneakers. Users can easily access the latest fashion trends through a new visual menu on their Bitmoji Profile, catering to a community that has created over 2.7 billion Bitmoji avatars.

Snapchat Launches AI-Powered Video Lenses for Platinum Subscribers

6 months ago

Snapchat

Snapchat has launched AI-powered custom video Lenses for Snapchat Platinum subscribers. These advanced Lenses use a generative video model and include options like “Raccoon,” “Fox,” and “Spring Flowers.” Users can find these Lenses in the Lens carousel, capture Snaps with either camera, and continue using the app while the video generates. The content can be shared with friends or posted to Stories and Spotlight, with more Lenses expected to be added weekly.

Snapchat Shares Tips for Effective Branded Content Campaigns with Creators

6 months ago

Snapchat

Research from Snapchat, VaynerMedia, and Realeyes emphasizes the role of creators in brand success. Brands should focus on authentic, engaging video content. Key strategies include leveraging user-generated content, collaborating with Snap Stars, utilizing AR lenses, and creating innovative content. Brands must align their content with consumer interests and ensure strong branding for memorability. Adapting to these practices is essential for success on Snapchat.

Snapchat Enhances Snapchat+ with New AI Features and Customization Options

7 months ago

Snapchat

Snapchat has introduced new features for its Snapchat+ subscription, enhancing user engagement with AI capabilities. Custom AI Stickers generate stickers based on chat text, while the AI Lens allows users to create movie poster-style images. New Snap Modes include self-destructing Snaps and non-replayable options. Bitmoji customization has expanded with new wardrobe items and Valentine's Day accessories, reflecting Snapchat's focus on personal expression.

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