Browse Snapchat updates sorted by latest
12 days ago
Snapchat introduces Creator Subscriptions to boost fan engagement and creator revenue, starting with a US alpha test on February 23 and expanding to Canada, the UK, and France. Subscribers get exclusive content, priority replies, and ad-free Stories. Creators set monthly prices, gaining recurring income and direct fan interaction. This adds to Snapchat's monetization tools, supporting sustainable creator businesses.
3 months ago
Snap Inc. and Perplexity will integrate Perplexity’s AI answer engine into Snapchat in early 2026, letting nearly 1 billion users ask questions and get verified answers inside the app. Perplexity will pay Snap $400 million over a year. This expands Snapchat’s AI features alongside its My AI chatbot, aiming to enhance discovery and learning through conversational AI within the app.
5 months ago
Snapchat now lets users use Bitmoji stickers outside the app via a new iMessage App and Snapchat Keyboard for iOS and Android, bringing its sticker library to other chat platforms. Customoji auto-creates Bitmoji stickers with any phrase for more personalized communication. Bitmoji stickers have been shared over 210 billion times, highlighting their popularity.
5 months ago
Snapchat introduces the Imagine Lens, its first Open Prompt Image Generation Lens, allowing users to create, edit, and recreate Snaps using text prompts. Available exclusively to Lens+ and Snapchat+ Platinum subscribers, it enables sharing creations with friends, Stories, or outside Snapchat. This new feature builds on Snapchat's AI innovation, enhancing creativity for its community of over 400 million users engaging with Gen AI Lenses.
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8 months ago
Snapchat introduces new tools and features to enhance content creation and sharing. The "Create a Video" template allows users to make Lens-powered videos from Memories with music and templates. New insights help creators track engagement metrics like returning viewers and view time. Auto-Save Stories to Public Profiles lets creators save Stories beyond 24 hours. A Timeline Editor for video editing will soon launch in the US.
8 months ago
Lens+ is a new tier of Snapchat+ subscription offering access to hundreds of exclusive Lenses and AR experiences for creating and sharing Snaps. It includes AI video Lenses, a Bitmoji Game Lens, and more, with new AR content added weekly. Soon, select Lens creators will be able to build and monetize exclusive Lenses. Users can subscribe via their profile by tapping Snapchat+.
9 months ago
Snapchat's Lens Studio 5.10 introduces the Bitmoji Suite and new Games assets to help AR developers create Bitmoji Game Lenses. The Bitmoji Suite allows customization and animation of Bitmoji, while Games assets support dynamic, turn-based gameplay with features like Character Controller and Leaderboard updates. New Bitmoji Game Lenses are available for play, and a Bitmojiverse Challenge offers cash prizes for creators using these tools.
11 months ago
Snapchat has launched an expanded Agency Partner Program to assist agencies of all sizes. This program includes a tiered badging system with a Strategic Agency Partner tier for top performers and an Agency Partner tier for those with growth potential. A new Agency Partner Hub offers exclusive resources like training and case studies. Eligible agencies receive dedicated support and special offers to enhance their advertising effectiveness on Snapchat.
11 months ago
Snapchat enhances Bitmoji avatars with new spring fashion options, allowing users to express themselves with trendy styles. The update includes items like barrel jeans, boat shoes, and trench coats, as well as exclusive Prada styles such as Re-Nylon Shoulder Bags and Collapse Sneakers. Users can easily access the latest fashion trends through a new visual menu on their Bitmoji Profile, catering to a community that has created over 2.7 billion Bitmoji avatars.
