Browse Snapchat updates sorted by latest
14 days ago
napchat collaborated with Wpromote and Lumen to study the impact of AR campaigns on attention and brand performance. The analysis of 38 campaigns showed that AR Lenses significantly enhance attention, leading to higher brand awareness and association compared to non-interactive ads. AR encourages slower, deliberate decision-making, resulting in better engagement and conversion rates.
1 months ago
Snapchat has launched a unified Monetization Program for creators, enabling them to earn from ads in Stories and longer Spotlight videos. Beginning February 1, 2025, creators can monetize Spotlight videos over 1 minute. To qualify, they need at least 50,000 followers, post 25 times monthly, and meet specific view metrics in the last 28 days. The number of public creators has tripled, and Snapchat aims to enhance rewards for creators.
1 months ago
The holiday season encourages connection through Snapchat, introducing new features for users. Snapchat+ subscribers will soon have immersive app themes and early access to new Bitmoji reactions in Chat. Gift options include Snapchat+ subscriptions available at major retailers. Non-subscribers can enjoy holiday-themed Lenses like Ugly Sweater Mood. A new Chat setting allows users to keep messages in a conversation for seven days.
2 months ago
Snapchat is introducing enhanced location sharing to Family Center, allowing parents to request their teen's live location and share their own. Parents will also see which friends their teen shares location with and receive notifications when their teen arrives or leaves specific locations. Location sharing is off by default and only available to accepted friends. New in-app reminders will prompt users to review their location-sharing settings.
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2 months ago
Snapchat has expanded retail availability for Snapchat+ annual subscriptions, now offering gift cards through major U.S. retailers like Target, Amazon, and Walmart. Snapchat+ has 12 million subscribers who enjoy features like custom chat wallpapers, seasonal app icons, Bitmoji pets, early access to new features, and additional personalization options. The gift cards are designed for immediate redemption and launched in time for holiday shopping.
2 months ago
Snap's new Spectacles are now available for developers in Austria, France, Germany, Italy, Netherlands, and Spain. The fifth generation of Spectacles and the new Snap OS were introduced last month. Developers can apply to build and share Lenses for €110 per month with a 12-month commitment. Spectacles will ship in select countries soon and expand further in 2025. AR developers praise the immersive capabilities of Spectacles.
2 months ago
Snapchat, with over 850 million users, introduces new features for faster photo capture on iPhone, Halloween-themed Lenses and Bitmoji costumes, and more Bitmoji Stickers. Users can now take photos and videos even when the iPhone is locked. Halloween updates include AI-powered Lenses and costumes for Bitmoji. New Bitmoji Stickers reflect current trends and lingo. Footsteps on Snap Map allows users to track their adventures, visible only to them.
4 months ago
Snapchat is enhancing its AR technology with new partnerships and features. Snapchat Cam is now available in over 50 venues, including Indiana Fever and New York Knicks. A new Lip Syncing Lens with Eminem has been launched, and NYX Beauty Bestie now uses AI for personalized makeup looks. These developments integrate AR into sports, music, and beauty, offering personalized, engaging experiences and increasing user interaction and platform time.
4 months ago
Snapchat has announced new features to help creators build communities and monetize content. Creator activity has tripled, with trillions of views on Stories and 500 million watching Spotlight videos. New tools include profile enhancements, content creation templates, and monetization options like Snap Star Collab Studio. These updates aim to attract and retain creators, emphasizing authentic self-expression and creative tools.
