Snapchat has introduced new AR experiences for the 2024 Olympics, including AR Lenses, highlights, and filters, in collaboration with the International Olympic Committee (IOC). These features are available on both Snapchat and the official Olympics app, aiming to enhance fan engagement and connect with younger audiences.
Augmented Reality Experiences
For the first time, fans can experience the Olympics through augmented reality on Snapchat. The IOC and commercial partners have launched immersive AR experiences, including:
- AR Lenses: Featuring Olympic data feeds and archival imagery, allowing fans to feel connected to the Games.
- Scannable Posters: Official posters that come to life when scanned.
- 1924 Paris Transformation: A Lens that transforms the city to its 1924 version.
- AR Vending Machine: Powered by Coca-Cola and Snapchat, offering photo ops, games, and prizes.
Content and Coverage
NBCUniversal and other official broadcasters are providing extensive coverage, including:
- Olympics Highlights: Live-updating highlights from NBC Sports broadcast footage.
- Olympics Spotlight: Profiles of top athletes and teams, along with deep dives into major storylines.
- POV Olympians: User-generated content featuring athletes.
- Olympics Throwbacks: Highlights of top moments from Olympic history.
Creator Involvement
For the first time, creators are being brought to the Olympic Games to share their experiences. Notable creators like LSU gymnast Livvy Dunne and reality star Harry Jowsey will cover various events, providing a unique perspective.
Snapchatters can use a collection of Stickers and Filters to celebrate the Games, enhancing their engagement and participation.
Global Access
Through partnerships with Warner Bros. in Europe and Discovery’s beIN SPORTS in the Middle East and North Africa, Snapchatters will have access to key moments from the Games. These initiatives by Snapchat aim to make the 2024 Olympics more interactive and engaging, especially for younger audiences.
