Snapchat has introduced the Imagine Lens, its first Open Prompt Image Generation Lens, allowing users to create, edit, and recreate Snaps by entering custom prompts. This new feature leverages AI innovation to enhance creativity and is exclusive to Lens+ and Snapchat+ Platinum subscribers. Users can find the Imagine Lens at the front of the Carousel or in the Exclusive category, edit or use pre-loaded prompts, and share their creations with friends, on their Story, or outside Snapchat.
Usage and Access
- Available only to Lens+ and Snapchat+ Platinum subscribers.
- Accessible near the front of the Carousel or in the Exclusive category.
- Users can edit prompts or use pre-loaded ones.
- Created Snaps can be shared within Snapchat or externally.
Engagement
- Hundreds of millions of Snapchatters use Lenses daily.
- Over 400 million users have engaged with Gen AI Lenses more than 4 billion times.
The Imagine Lens aims to unlock new creative possibilities for the Snapchat community through advanced AI technology.
