Snap is enhancing support for its over 375,000 AR creators and developers by introducing new initiatives aimed at fostering creativity and accessibility. The company aims to be the most developer-friendly platform globally, encouraging investment in building innovative Lenses.
Snap has launched Challenge Tags, a new feature that rewards AR developers for their creativity. Developers can win cash prizes by submitting Lenses that utilize active Challenge Tags, which are evaluated based on originality, technical excellence, and thematic focus.
- Collaboration with Lenslist: Snap has partnered with the AR marketing platform Lenslist, allowing developers from over 100 countries to participate.
- Participation Process: Developers can register for challenges, create Lenses using the Lens Studio tool, and apply the Challenge Tag during the publishing process.
- Monthly Challenges: New challenges will be announced each month, with the first theme focusing on humor, open until January 31st. The prize pool totals $10,000, with awards for the top three submissions and twenty honorable mentions.
Educational Pricing and Student Discounts for Spectacles
To make Spectacles more accessible, Snap is introducing educational pricing and a special student discount.
Pricing Details:
- US: $49.50 per month or $594 for the first year, then $49.50 monthly.
- EU: €55 per month or €660 for the first year, then €55 monthly.
- A minimum term of 12 months applies.
Eligibility: This offer is available to students, teachers, and staff at accredited educational institutions in countries where Spectacles are sold, including the US, France, Germany, Spain, Italy, Austria, and the Netherlands. Eligible individuals can apply using their educational email addresses.
