Snapchat has unveiled a suite of new features for its Snapchat+ subscription service, introducing innovative generative AI capabilities and enhanced personalization options for its growing base of over 14 million subscribers.
The platform has integrated several AI-driven features to enhance user engagement:
Custom AI Stickers are now available exclusively to Snapchat+ subscribers in the United States. This feature automatically generates contextual stickers based on message text, accessible through the sticker search function in chat.
The new AI Lens feature transforms the photo-sharing experience by allowing users to create movie poster-style images featuring themselves and friends, adding a cinematic touch to their content.
Enhanced Customization with Snap Modes
Snapchat+ introduces Snap Modes, a new feature set that expands messaging capabilities:
- Self-destructing Snaps that vanish if not viewed within a specified timeframe
- Non-replayable options for exclusive "you had to be there" moments
- Additional mode options planned for future releases
Personalized Bitmoji Updates
The platform has expanded its Bitmoji customization options with:
- New wardrobe selections including long skirts and dresses
- Valentine's Day themed accessories
- Special items like heart-shaped purses and heart costumes
These updates reflect Snapchat's commitment to providing premium features for Snapchat+ subscribers while maintaining its position as a leading platform for personal expression and communication.
