A new Pinterest Performance Essentials badge is now available on Pinterest Academy, a free learning platform. To earn this badge, participants must complete ten performance-focused courses designed to enhance lower-funnel campaign results, increase conversions, and optimize ad spending on Pinterest. After finishing the courses, a 20-question quiz must be passed to receive the badge, which can then be shared within professional networks.
For those who have already earned the Pinterest Advertising Essentials badge, advancing to the Performance Essentials badge is simplified, building on existing knowledge. The badge is currently offered in English, with plans for additional languages in the future. Participants can choose to work towards the badge at their own pace or complete it in under a day.
