Pinterest is simplifying holiday shopping with new gift discovery tools. With over 1,000 unique gift guides curated by creators and celebrities like Paris Hilton, RuPaul, Emma Chamberlain, and K-Pop group TWICE, Pinterest is the go-to platform for finding the perfect gift.
New Product Features
- Personalized Shoppable Wishlists: Users can create and share wishlists, making it easier to organize and shop for gifts.
- Quick Save Feature: Save Pins from gift guides with one tap, which are then automatically added to a shoppable wishlist.
- Holiday Finds Tab: A personalized feed recommending gifts based on user searches and saves, rolling out in the coming weeks.
Celebrity and Brand Collaborations
Pinterest has partnered with celebrities, creators, and brands to curate nearly 40,000 gifts across 27 categories, including:
- Alicia Keys: "Gifts that fill your Soul"
- Emma Chamberlain: "Gifts that literally everyone will like..."
- Las Culturistas Bowen Yang: "Gifts for your pop culture-obsessed bestie"
- Molly Baz: "Gifts for the biggest, baddest dinner party"
- Laufey: "Gifts for a very Laufey holiday"
- RuPaul: "Hey Sis, It's Ru's List"
User Testimonials
- Alicia Keys: Emphasizes the sentimental and memorable nature of gifts found on Pinterest.
- Paris Hilton: Praises Pinterest for its DIY decor ideas, holiday treats, and festive outfit inspiration.
Pinterest gift guides feature deals and hidden gems from brands like Rare Beauty, Savage x Fenty, Sezane, Mejuri, Carhartt, Flamingo Estate, REI, and more. They also collaborate with publishers like Vogue, The Strategist, GQ, Air Mail, Refinery29, Eater, Poosh, and Wirecutter for top holiday picks.
Pinterest aims to break the uninspired gift-giving cycle with its extensive gift guides and new shopping features, making holiday shopping less overwhelming and more enjoyable.
