Pinterest has expanded its business to new MENA markets, including Algeria, Bahrain, Egypt, Iraq, Kuwait, Oman, Qatar, Saudi Arabia, and the UAE. This expansion allows advertisers in these regions to reach Pinterest's engaged users who come to the platform to shop. The initiative is facilitated through a partnership with Digital Media Services (DMS), a Choueiri Group brand.
Key Points
- Partnership Announcement: DMS will serve as Pinterest's sales representative in the MENA region, enhancing Pinterest's digital advertising solutions in these markets.
- Market Reach: The partnership aims to connect advertisers with millions of Pinterest users across MENA for the first time.
- Strategic Importance: Pinterest, a leading visual search and discovery platform with over half a billion global monthly active users, is becoming a prime destination for brands targeting engaged shoppers.
- Comments from Executives:
- Ziad Khammar, COO at DMS: Expressed pride in the partnership, highlighting the potential for new monetization avenues and the transformative impact on clients' brand narratives.
- Matt Hogle, VP of Global SMB Sales at Pinterest: Emphasized the partnership's role in transforming Pinterest into a premier shopping destination and connecting brands with an engaged user base.
The partnership between Pinterest and DMS marks a significant step in expanding Pinterest's advertising capabilities in the MENA region.
