Pinterest has launched a Holiday Campaign Hub to help businesses optimize their festive season campaigns. The hub offers various performance-boosting solutions, including Promotions, Pinterest Performance+, and the Conversions API.
Key Insights
- Increased Spending on Pinterest: Monthly Pinners spend 19% more on festive purchases than users on other platforms. Pinterest is also considered the most helpful platform for festive planning.
- Promotions: Highlighting promotions and discounts can significantly influence shopping decisions. Pinterest offers over 20 promotional templates to showcase special offers, which can increase ad visibility and drive more conversions.
- Performance+: This tool uses AI and automation to streamline campaign setup and optimize results. Brands using Performance+ have seen a 20% reduction in costs per action (CPA) and a 19% increase in checkout revenue.
- Conversions API: This tool provides better visibility into ad performance across channels, helping to optimize campaigns over time. Combining the Conversions API with the Pinterest tag has resulted in a 24% increase in attributed conversions and a 9% reduction in CPA.
Detailed Features
Promotions
- Impact: Ads featuring promotions drove 12.7% more conversions.
- Visibility: The new Deals ad module allows users to scroll through shoppable carousels to find relevant deals.
Performance+
- Efficiency: Eliminates 50% of the usual setup fields by automatically applying best practices.
- Optimization: Brands using Performance+ saw at least 20% lower CPA.
- Creative Solutions: AI-generated backgrounds and fast campaign setups from catalogs have led to a 19% increase in checkout revenue.
Conversions API
- Tracking: Provides better visibility into the shopper's journey.
- Performance: Brands using CAPI and the Pinterest tag together saw a 24% increase in attributed conversions and a 9% reduction in CPA.
Pinterest's Holiday Campaign Hub offers robust tools and insights to help businesses maximize their festive season campaigns. By leveraging Promotions, Performance+, and the Conversions API, brands can achieve better visibility, higher conversions, and optimized campaign performance. For more information and to start your festive season campaign, visit Pinterest's 2024 festive season hub.
