Google has introduced a new help document titled About Video ads across Google surfaces, detailing the rollout of video ad formats announced at Google Marketing Live. These video ads are designed to be visually engaging and brand-forward, helping businesses connect with potential customers earlier in their shopping journey. Currently, this format is available only in the US and Canada.
Benefits
Video ads allow brands to communicate their values, unique advantages, and product offerings effectively. They help capture attention early in the shopping process, increasing engagement and brand recognition across Google Search, Image Search, Google Shopping, and the Discover feed. These ads link directly to the advertiser’s website, encouraging further exploration of products.
How It Works
Advertisers add high-quality video assets to their Performance Max campaigns, enabling them to reach new audiences across multiple Google surfaces. These shoppable video ads appear in lower-intent, more exploratory search placements, providing an interactive experience by combining video content with product information.
Placement of Video Ads
Video ads appear in various Google surfaces, including:
- Web Search (mobile format)
- Image Search (mobile format)
- Google Shopping tab (mobile format)
These placements showcase brand and product details interactively, capturing viewer attention through engaging product listings.
Additional Resources
The document also links to related topics such as video ad requirements, creating Performance Max campaigns, and managing product and listing groups.
