Pinterest has introduced a new feature called Board Sharing that allows users to share their Pinterest boards across various social media platforms.
How It Works
- Auto-Generated Video: When sharing a public board, a video is automatically generated. Users can edit the Pins included or choose different templates.
- Sharing Options:
- Add to Story: Opens Instagram, allowing users to copy and paste the board’s URL as a Link Sticker and share it as an Instagram Story.
- Download: Users can download the video and share it on platforms like Instagram Reels and TikTok.
- Video Details: The videos include the curator’s name and handle.
Why It Matters
- Enhanced Reach: Board Sharing enables users to share their boards in a visually engaging way on other platforms, helping creators expand their content reach.
- Platform Integration: Particularly with Instagram Stories, this feature can drive viewers to visit creators' Pinterest accounts and explore more content.
- Creator-Brand Collaborations: This feature is useful for amplifying sponsored boards on other platforms where creators have audiences.
- Gen Z Engagement: Pinterest continues to attract Gen Z users, who make up over 40% of the global user base and are creating boards at a higher rate than other generations.
This new feature aims to streamline the sharing process and enhance the visibility of Pinterest content across multiple social media platforms.
