Pinterest Launches Board Sharing Feature for Cross-Platform Content Sharing

June 25, 2024 at 1:50:57 PM

TL;DR Pinterest's new Board Sharing feature lets users share boards across social media. A video auto-generates when sharing a public board, which users can edit and share via Instagram Stories or download for platforms like TikTok. Videos include the curator's name and handle. This helps creators expand their reach and engage audiences outside Pinterest, benefiting creator-brand collaborations and attracting Gen Z users.

Pinterest Launches Board Sharing Feature for Cross-Platform Content Sharing

Pinterest has introduced a new feature called Board Sharing that allows users to share their Pinterest boards across various social media platforms.

How It Works

Auto-Generated Video: When sharing a public board, a video is automatically generated. Users can edit the Pins included or choose different templates.
Sharing Options:
- Add to Story: Opens Instagram, allowing users to copy and paste the board’s URL as a Link Sticker and share it as an Instagram Story.
- Download: Users can download the video and share it on platforms like Instagram Reels and TikTok.
Video Details: The videos include the curator’s name and handle.

Why It Matters

Enhanced Reach: Board Sharing enables users to share their boards in a visually engaging way on other platforms, helping creators expand their content reach.
Platform Integration: Particularly with Instagram Stories, this feature can drive viewers to visit creators' Pinterest accounts and explore more content.
Creator-Brand Collaborations: This feature is useful for amplifying sponsored boards on other platforms where creators have audiences.
Gen Z Engagement: Pinterest continues to attract Gen Z users, who make up over 40% of the global user base and are creating boards at a higher rate than other generations.