Spotlight is a new initiative by HubSpot where they will showcase their latest innovations twice a year to help small and medium-sized businesses (SMBs) win. Spotlight aims to highlight new features and updates across HubSpot's products, including the Service Hub, Content Hub, Commerce Hub, and various AI features, to support SMBs in their efforts to reinvent and grow.

The all-new Service Hub is designed to transform customer experience (CX) teams from cost centers to revenue drivers. It is powered by HubSpot AI and brings together support and success for the first time. To use it effectively:

• Utilize the Help Desk Workspace to improve rep productivity with a comprehensive view of ticket updates and omnichannel conversations.
• Implement Advanced SLAs, robust routing tools, and workforce management settings to scale support operations.
• Leverage the Customer Success Workspace to manage customer relationships, with features like account activity views, customer health scores, and product usage integrations.
• Use the AI-powered tools like GPT-powered Chatbot, real-time reply recommendations, and suggested next steps to enhance support and drive retention.

The Content Hub is HubSpot's all-in-one content marketing solution, designed to help marketers create and manage content across the entire customer journey. It includes several features:

• AI Content Creation tools to simplify the creation of quality, multilingual content.
• Content Remix to generate a pipeline of content from a single asset.
• Brand Voice to ensure consistent brand voice across various content types.
• Audio tooling for creating, hosting, and distributing podcasts and post narrations.
• Members Blog and Gated Content Library for content management, offering premium content, and lead capture.

The partnership with Stripe enhances HubSpot's Commerce Hub by providing global capabilities and more payment options. It allows HubSpot's free users to access unified commerce features and offers local payment methods and multicurrency capabilities through Stripe. Key enhancements include:

• Stripe’s Financial Connections for bank account payments.
• Stripe Payment Element for displaying relevant payment methods based on various factors.
• New tools for managing invoices, subscriptions, and payment schedules.
• A Quickbooks integration for 2-way sync of invoices and payments.
• A new API for payments, invoices, and subscriptions to extend Commerce Hub's capabilities.