The article provides a guide on tracking Hubspot booking form submissions with Google Analytics 4 (GA4) and Google Tag Manager (GTM). It involves adding an event listener in GTM to capture successful bookings, sending this information to the Data Layer, and creating a GA4 tag to collect and send this data to GA4. The guide also includes instructions on testing, creating GA4 events, triggers, parameters, and finding the data in GA4 reports.
The article offers a guide on tracking events with Google Tag (gtag.js) for Google Analytics 4 (GA4). It covers prerequisites like having gtag.js installed and JavaScript knowledge. The guide explains creating an event with Google Tag, exploring with the console, enhancing code, adding conditions, event names, and parameters. It emphasizes testing the event on the console and in Debugview, and tailoring the process to specific site needs.
The article provides solutions for no data availability in Google Analytics 4 (GA4). It suggests checking the measurement ID, network requests, and the tracking code. If GA4 was installed with Google Tag Manager, correct IDs should be used. Other issues include broken tracking code, incorrect ID, unpublished changes, and non-firing GA4 tags. The article also discusses Content Security Policy, automatic blocking, and the need for patience as data can take 24-48 hours to appear.
Marketing Auditor is a comprehensive, automated tool designed to revolutionize the process of auditing digital marketing campaigns. It supports platforms like Google Ads and Google Analytics, performing 200+ automated checks to uncover growth opportunities and deliver actionable insights. Users can generate professional, white-labeled reports customized to their branding and preferred formats like Google Slides and PowerPoint.
The article outlines 24 best practices for using Google Tag Manager (GTM). These include planning before implementation, using proper naming conventions, limiting GTM control to relevant personnel, and utilizing workspaces, constant variables, and lookup/regex tables. It also emphasizes the importance of consulting with developers, utilizing the Data Layer, monitoring page speed performance, testing before publishing, using debugging tools, and writing clear descriptions of version releases. The...
The article provides a comprehensive guide on using Regular Expressions (regex) in Google Tag Manager and Google Analytics 4. It covers regex basics, examples, and tips. It also explores how to use regex in Google Tag Manager for tags, triggers, and variables, and in Google Analytics 4 for reports, exploration, segments, audiences, and event creation. The guide also discusses custom channel groups, internal traffic filtering, and unwanted referrals.
The article guides on verifying Google Search Console with Google Tag Manager. To verify, you need View, Edit, and Manage permissions in Google Tag Manager and place the <noscript> part of the GTM code after the opening <body> tag. Common mistakes include not having necessary GTM container access, incorrect GTM code placement, and wrong verification method selection.
The article provides a guide on creating five SEO reports in Google Analytics 4 for effective SEO optimization. These reports focus on organic search landing pages, devices used for organic search, preferred search engines, Google Search Console Reports, and user behavior flow. The tutorial also highlights the benefits of integrating Google Search Console with GA4.
The article provides a guide on tracking PDF downloads using Google Tag Manager and Google Analytics 4. It emphasizes the importance of tracking downloads for gauging user engagement and content effectiveness. The guide focuses on a custom method, which offers more flexibility than the built-in enhanced measurement events. The process involves creating a variable, a link click trigger, a GA4 event tag, testing the setup, and publishing. It also explains how to find PDF download data in GA4.
The article lists 21 common mistakes in using Google Tag Manager (GTM), including not publishing the container, viewing the wrong GTM container, misusing data layer variables, not using debugging tools, not removing hardcoded tracking codes, not auditing, improper use of dataLayer, not monitoring page performance, typos, lack of cooperation with developers, not using Regex, publishing all changes at once, improper form tracking, lack of naming conventions, not adding event settings variable to t...
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