Master Event Tracking with Google Tag for Google Analytics 4

May 06, 2024 at 3:03:03 PM

TL;DR The article offers a guide on tracking events with Google Tag (gtag.js) for Google Analytics 4 (GA4). It covers prerequisites like having gtag.js installed and JavaScript knowledge. The guide explains creating an event with Google Tag, exploring with the console, enhancing code, adding conditions, event names, and parameters. It emphasizes testing the event on the console and in Debugview, and tailoring the process to specific site needs.

Master Event Tracking with Google Tag for Google Analytics 4

The article provides a comprehensive guide on how to track events with Google Tag (gtag.js) and send them to GA4.

Assumptions made are that you have gtag.js installed on your site and you have a familiarity with JavaScript.

To track events using gtag, a solid familiarity with JavaScript is required. You may need to leave the coding to your developers, but it’s crucial for you to grasp the process behind everything.

Before starting, review the Google Tag developer documentation to understand the different commands you can use within the gtag() function. The event command is mainly focused on to send event data to GA4. There are three parts of the event command: 'event', '', and '{}'.

There are also some event limits to be aware of. There is a maximum of 40 characters for event names and 25 parameters per event.

To test this, you must download and enable the Google Analytics Debugger Chrome extension to activate Debugview.

The article then provides a step-by-step guide on how to create an event with Google Tag, starting with exploring your site with the console, then enhancing the code by adding a condition, an event name, and parameters.

The final code for tracking link clicks is:

<script>
document.addEventListener("click", function(event) { 
 if (event.target.tagName === "A") {
 gtag('event', 'link_click', {
 'link_text': event.target.innerText,
 'link_url': event.target.href,
 'link_id': event.target.id,
 'link_classes': event.target.className
 });
 }
});
</script>

Finally, the article concludes by emphasizing the importance of tailoring this process to your specific needs and working closely with your developer or someone who knows JavaScript.

Q&A

Have more questions on this topic? Ask our AI assistant for in-depth insights.

The Only Digital Marketing Feed You'll Ever Need.

Stay informed your way. Tailored updates when and how you want them. 100% Free.

10,000+ Users

500+ Sources

1000+ Tools

Or

Related Posts

Top-Notch Google Analytics Audit Tool

Top-Notch Google Analytics Audit Tool

Sponsored
GA4 Auditor
GA4 Auditor

Verified Sponsor

Verified Sponsor

GA4 Auditor is a Verified Sponsor. Want to get featured here? Contact us.

Verified Sponsor
Google Analytics Integrates Customer Match with Remarketing Audiences Trending ️‍🔥

Google Analytics Integrates Customer Match with Remarketing Audiences

Google
Google

Official Source

Official Source

Google is a Official Source. The source has been verified by Swipe Insight team.

Official Source
Google Analytics Enhances Cost Data Import for Better Ad Performance Insights

Google Analytics Enhances Cost Data Import for Better Ad Performance Insights

Google
Google

Official Source

Official Source

Google is a Official Source. The source has been verified by Swipe Insight team.

Official Source
Google Analytics 4 Reports Missing Data Since November 13, 2024 Trending ️‍🔥

Google Analytics 4 Reports Missing Data Since November 13, 2024

Google
Google

Official Source

Official Source

Google is a Official Source. The source has been verified by Swipe Insight team.

Official Source
Google Analytics Introduces Data Access and API Quota Monitoring Features Trending ️‍🔥

Google Analytics Introduces Data Access and API Quota Monitoring Features

Google
Google

Official Source

Official Source

Google is a Official Source. The source has been verified by Swipe Insight team.

Official Source
Google Tag Manager Updates Conversion Linker with Local Storage Support

Google Tag Manager Updates Conversion Linker with Local Storage Support

Google
Google

Official Source

Official Source

Google is a Official Source. The source has been verified by Swipe Insight team.

Official Source
Google Analytics 4 Adds Direct Event Name Filtering to Standard Reports

Google Analytics 4 Adds Direct Event Name Filtering to Standard Reports

Google Analytics Fixes Device Model and Campaign Attribution Issues for Better Accuracy

Google Analytics Fixes Device Model and Campaign Attribution Issues for Better Accuracy

Brais Calvo
Brais Calvo

Top Creator

Top Analytics Creator

Brais Calvo is a Top Analytics Creator. Part of Swipe Insight Select, a curated list of top creators.

Top Analytics Creator

Related Tools

GA4 Auditor logo

GA4 Auditor

Verified Tool

Verified Tool

GA4 Auditor is a Verified Tool. Want to get this badge? Contact us.

Verified Tool

Automated GA4 audits with actionable insights

Get Featured Here

Showcase your tool in this list.

Contact Us
Matomo logo

Matomo

Web analytics with full data ownership

Analytics
PostHog logo

PostHog

All-in-one platform for product analytics and testing

Analytics
easyTag.io logo

easyTag.io

Effortless GA4 server-side tracking

Plausible Analytics logo

Plausible Analytics

Lightweight, privacy-friendly web analytics

Analytics
GA4 SQL logo

GA4 SQL

Verified Tool

Verified Tool

GA4 SQL is a Verified Tool. Want to get this badge? Contact us.

Verified Tool

Generate GA4 BigQuery queries easily

Data Analysis
Akkio logo

Akkio

AI-powered analytics for agencies

Data Analysis
NinjaCat logo

NinjaCat

AI-powered marketing data and analytics platform

Reporting
Heap logo

Heap

Complete visibility into user behavior

Analytics
Simple Analytics logo

Simple Analytics

Privacy-focused web analytics without cookies

Analytics

Get Featured Here

Showcase your tool in this list.

Contact Us