Google Analytics Now Supports Importing Cost Data from Reddit Ads Seamlessly

Importing cost data from Reddit Ads into Google Analytics allows advertisers to automatically track key metrics such as Ads cost, Ads clicks, and Ads impressions for paid Reddit traffic. This integration pulls at least 18 months of historical Reddit Ads data, but users should avoid duplicating data by deleting any previously uploaded manual cost import datasets that overlap.

Prerequisites

• Users must have at least the Analyst role in Reddit Ads and Editor role in Google Analytics.
• Ads URLs must include the following URL parameters:
  • utm_source (required)
  • utm_medium (required)
  • utm_campaign (optional but recommended)
  • utm_id (optional but recommended)
• The values for utm_source and utm_medium must be consistent across all paid Reddit traffic and must exactly match the "Campaign Source" and "Campaign Medium" values entered during the import setup.

Steps to Import Cost Data from Reddit Ads

1. Create a New Data Source

   • In Google Analytics Admin, go to Data import under “Data collection and modification.”
   • Click Create data source, name it, select Cost data as the type, and choose Reddit as the import source.

2. Set Up Connection

   • Click Connect to link Reddit as the data source.
   • Sign in with Reddit Ads credentials.

3. Configure the Data

   • Select the Reddit Business and Ad account to pull data from.
   • Enter the exact values for Campaign source and Campaign medium matching the utm_source and utm_medium parameters in your ad URLs.

4. Review and Import

   • Verify the fields to be imported, adjust the data source name, import schedule, and filters if needed.
   • Click Finish and then Done.
   • Imports may take up to 30 minutes to start and up to 24 hours for data to appear in reports.

How to Locate URL Parameters in Reddit Ads

• Log into Reddit Ads.
• Check each ad’s destination URL for the presence of utm_source, utm_medium, utm_campaign, and utm_id.
• These parameters are necessary for successful cost data import.

This integration streamlines tracking Reddit Ads performance within Google Analytics, ensuring accurate and automated reporting of Reddit advertising costs and engagement metrics.