GA4 adds new lead acquisition and disqualification reports with fresh lead metrics

The latest GA4 updates introduce two new reports centered on lead generation: Lead acquisition, which focuses on how leads are acquired, and Lead disqualification and loss, which tracks events like disqualify_lead and close_unconvert_lead.

These reports utilize GA4's recommended lead-related events and introduce new metrics including New leads (unique users triggering generate_lead), Qualified leads (unique users triggering qualify_lead), and Converted leads (unique users triggering close_convert_lead). However, these new metrics are currently unavailable in GA4 scans and API access.