Summary
The article provides a guide on tracking PDF downloads using Google Tag Manager and Google Analytics 4. It emphasizes the importance of tracking downloads for gauging user engagement and content effectiveness. The guide focuses on a custom method, which offers more flexibility than the built-in enhanced measurement events. The process involves creating a variable, a link click trigger, a GA4 event tag, testing the setup, and publishing. It also explains how to find PDF download data in GA4.
