Google parent Alphabet is advancing in its bid to acquire the $30 billion marketing software company HubSpot, its largest-ever acquisition, aiming to compete with Microsoft in the cloud applications market. Google, the third-largest cloud services provider, lags behind Microsoft and Amazon. Reports of the acquisition boosted HubSpot shares by 11%. While Google is still behind in the cloud market, it is more competitive with Microsoft in AI. Talks are ongoing with no deal reached yet.
Microsoft and OpenAI are planning a $100 billion data center, 'Stargate,' which will house a supercomputer with millions of AI chips. Microsoft is expected to finance this project, which costs significantly more than most large data centers today. The launch is targeted for 2028. 'Stargate' is the largest of five installations that the companies plan to develop over the next six years. OpenAI's next AI upgrade is expected early next year.
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