Unraveling the Complexities of A/B Testing in Marketing Analytics
2 months ago
The article delves into A/B testing in marketing analytics, emphasizing the difficulties of using ob...
CRO
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Boost Your Traffic: 12 Effective Strategies for Intent Landing Page Clusters
3 months ago
Boost traffic with intent landing page clusters by covering topics, creating engaging UX, and provid...
Rick Astley's 6 Rules of CX in Ecommerce Success Unveiled
3 months ago
Rick Astley likens six crucial customer experience (CX) rules in ecommerce to his song 'Never Gonna ...
TPE #82: how switching to MER saved my client from bankruptcy
4 months ago
A client facing bankruptcy in 2021 became profitable by adopting the Marketing Efficiency Ratio (MER...
TPE #80: how to Increase AOV by 13% (without increasing ad spend)
4 months ago
Miles introduces 'The Order Form Bump,' a strategy that raised revenue per order by 13% without more...