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Unraveling the Complexities of A/B Testing in Marketing Analytics

Unraveling the Complexities of A/B Testing in Marketing Analytics

8 months ago

CRO

The article delves into A/B testing in marketing analytics, emphasizing the difficulties of using observational data. It clarifies that randomized experiments are preferred for A/B testing, but sometimes observational data is utilized, potentially leading to incorrect causal inferences. The piece suggests techniques like propensity model matching to equalize treatment and control groups across all confounders, enabling a more precise estimation of the actual causal effect.

Boost Your Traffic: 12 Effective Strategies for Intent Landing Page Clusters

Boost Your Traffic: 12 Effective Strategies for Intent Landing Page Clusters

10 months ago

SEO CRO

Boost traffic with intent landing page clusters by covering topics, creating engaging UX, and providing valuable content. Involve an authority in content creation, match user intent on each page, and use schema for crawlers. Build page relationships, emphasize intent, test micro-conversions, and maintain a solid SEO foundation. Implement internal and external link strategies. Remember E.E.A.T and clean your Search Console data regularly.

Rick Astley's 6 Rules of CX in Ecommerce Success Unveiled

Rick Astley's 6 Rules of CX in Ecommerce Success Unveiled

10 months ago

CRO Ecommerce

Rick Astley likens six crucial customer experience (CX) rules in ecommerce to his song 'Never Gonna Give You Up'. These rules encompass remarketing, personalization, email/SMS, a seamless online shopping experience, excellent customer support, emotional connection and loyalty, transparent communication, and building trust and social proof. Astley offers insights into CX dos and don'ts for ecommerce optimization.

Josh Silverbauer
Josh Silverbauer

Top Creator

Top Analytics Creator

Josh Silverbauer is a Top Analytics Creator. Part of Swipe Insight Select, a curated list of top creators.

Top Analytics Creator
Automate Your Marketing Audits - Say Goodbye to Manual Checklists

Automate Your Marketing Audits - Say Goodbye to Manual Checklists

Featured

Marketing Auditor is a comprehensive, automated tool designed to revolutionize the process of auditing digital marketing campaigns. It supports platforms like Google Ads and Google Analytics, performing 200+ automated checks to uncover growth opportunities and deliver actionable insights. Users can generate professional, white-labeled reports customized to their branding and preferred formats like Google Slides and PowerPoint.

TPE #82: how switching to MER saved my client from bankruptcy

TPE #82: how switching to MER saved my client from bankruptcy

10 months ago

CRO Ecommerce

A client facing bankruptcy in 2021 became profitable by adopting the Marketing Efficiency Ratio (MER) after discovering inflated ROAS led to losses. MER, contrasting total revenue with marketing spend, alongside third-party tool Northbeam, corrected attribution errors, ensuring data alignment. This strategic shift to MER, complementing ROAS, restored profitability, underscoring its importance for multi-channel advertisers.

TPE #80: how to Increase AOV by 13% (without increasing ad spend)

TPE #80: how to Increase AOV by 13% (without increasing ad spend)

10 months ago

Lead Generation CRO +1 more

Miles introduces 'The Order Form Bump,' a strategy that raised revenue per order by 13% without more ad spend. By adding relevant, irresistible offers at checkout—like discounted audit templates—businesses can boost their AOV. Key to success are relevance, urgency, and testing different offers. This approach not only increases revenue but also enhances client satisfaction and job enjoyment for Google Ads Specialists.

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