PPC Mastery | Swipe Insight

Unlocking Google Ads Success Through Data Consolidation

7 months ago

The article underscores the importance of data consolidation for Google Ads success. Over-segmentation can impair the effectiveness of Google's Smart Bidding algorithm. Merging campaigns and aggregating data enhances Smart Bidding's effectiveness. The piece provides examples of successful account consolidation, resulting in improved conversion rates and ROAS. It advises on consolidation, emphasizing simplicity and avoiding unnecessary segmentation.

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Regain Control: Full-Funnel Remarketing Strategy with Google Ads

7 months ago

Google Ads

The article advocates for dedicated remarketing campaigns alongside Performance Max for better control and insights. It presents a full-funnel remarketing strategy with Google Ads, including choosing suitable campaign types, setting up successful campaigns, prioritizing high-intent audiences, creating funnel-specific ads, and excluding recent converters to save ad spend. The strategy aims to boost conversion rates and minimize wasted budget.

3-Step Process Now Makes Untrustworthy pMax Data Trustworthy

7 months ago

Google Ads

The article provides a 3-step process to make Performance Max (pMax) data more reliable by excluding branded search conversions. The steps include analyzing the share of brand in pMax, excluding brand from pMax using Brand Exclusions or Negative Keyword Lists, and catching brand traffic in Branded Search and Branded Shopping campaigns. This process makes pMax data more scalable, as it doesn't contain branded searches that would convert anyway.

Mastering Google Ads: 20% Actions Drive 80% Results

8 months ago

Google Ads Paid Search

The article emphasizes mastering Google Ads fundamentals over advanced tactics. These fundamentals include understanding conversion tracking & data input, setting clear goals & KPIs, structuring campaigns, understanding targeting, creating compelling creatives, managing bids & budgets, and optimizing landing pages. The author argues these drive 80% of results. A membership is offered for Google Ads Specialists wanting to stay updated on PPC.

TPE #87: how to A/B test ad copy with Responsive Search Ads

8 months ago

The article reveals the challenges of A/B testing with Responsive Search Ads (RSAs) due to automation and limited insights. It introduces a hidden Google Ads feature, 'Ad Variations', for A/B testing specific ad elements. The author provides a guide on using Ad Variations, from setup to performance analysis.

TPE #86: new GA4 & Google Ads tracking updates

9 months ago

Google Ads Google Analytics +1 more

Google's new update aims to streamline conversion data between GA4 and Google Ads. However, it doesn't solve data discrepancies, but renames GA4 conversions to 'Key Events', with only Google Ads conversions labelled as 'Conversions' in GA4. Despite improvements, GA4 lacks in several tracking capabilities. The advice remains to use Google Ads Tag for primary conversion tracking and GA4 for backup.

TPE #85: reduce wasted ad spend and decrease CPCs (1 simple tactic)

9 months ago

Google Ads Paid Search

The article shares a tactic to reduce ad spend and decrease CPC - Portfolio Bid Strategies with max CPC bid limits. Hidden in the Google Ads interface, this strategy lets users set a maximum limit on Google's bid per click, controlling overspending. The article provides a guide on setting up this strategy and points out common mistakes to avoid. However, the strategy isn't applicable for Performance Max campaigns.

TPE #83: updated pMax script for advanced campaign segmentation

9 months ago

Google Ads Ecommerce

The updated Flowboost Labelizer script, essential for Google Ads with pMax/Shopping campaigns, allows users to analyze product performance and segment campaigns. Users set their ROAS/CPA targets, impressions thresholds, and a date range, and products are categorized into index, over-index, near-index, under-index, or no-index. The script also aids in creating new campaigns based on product performance. It's available in Flowboost’s PPC Library.

TPE #78: How to set up Consent Mode V2 [step-by-step guide]

9 months ago

Google Tag Manager Data Protection +1 more

Miles shares a guide to implement Google Consent Mode V2 with Google Tag Manager, crucial for EEA privacy compliance before March 2024. It introduces new variables for consent tracking, vital for advertisers to avoid fines and data loss. The guide, previously exclusive, is now available to PPC Edge subscribers. It's essential for any business with EEA users to implement this update for legal compliance and data optimization.