The article underscores the importance of data consolidation for Google Ads success. Over-segmentation can impair the effectiveness of Google's Smart Bidding algorithm. Merging campaigns and aggregating data enhances Smart Bidding's effectiveness. The piece provides examples of successful account consolidation, resulting in improved conversion rates and ROAS. It advises on consolidation, emphasizing simplicity and avoiding unnecessary segmentation.
The article advocates for dedicated remarketing campaigns alongside Performance Max for better control and insights. It presents a full-funnel remarketing strategy with Google Ads, including choosing suitable campaign types, setting up successful campaigns, prioritizing high-intent audiences, creating funnel-specific ads, and excluding recent converters to save ad spend. The strategy aims to boost conversion rates and minimize wasted budget.
Run an automated Google Ads audit directly from Google Sheets with 40+ built-in checks. Review campaigns, ad groups, keywords, ads, and account settings to catch missed best practices and optimization gaps. Ideal for agencies and in-house teams to standardize audits, save hours of manual work, and turn findings into clear, actionable recommendations.
The article provides a 3-step process to make Performance Max (pMax) data more reliable by excluding branded search conversions. The steps include analyzing the share of brand in pMax, excluding brand from pMax using Brand Exclusions or Negative Keyword Lists, and catching brand traffic in Branded Search and Branded Shopping campaigns. This process makes pMax data more scalable, as it doesn't contain branded searches that would convert anyway.
The article emphasizes mastering Google Ads fundamentals over advanced tactics. These fundamentals include understanding conversion tracking & data input, setting clear goals & KPIs, structuring campaigns, understanding targeting, creating compelling creatives, managing bids & budgets, and optimizing landing pages. The author argues these drive 80% of results. A membership is offered for Google Ads Specialists wanting to stay updated on PPC.
The article reveals the challenges of A/B testing with Responsive Search Ads (RSAs) due to automation and limited insights. It introduces a hidden Google Ads feature, 'Ad Variations', for A/B testing specific ad elements. The author provides a guide on using Ad Variations, from setup to performance analysis.
Google's new update aims to streamline conversion data between GA4 and Google Ads. However, it doesn't solve data discrepancies, but renames GA4 conversions to 'Key Events', with only Google Ads conversions labelled as 'Conversions' in GA4. Despite improvements, GA4 lacks in several tracking capabilities. The advice remains to use Google Ads Tag for primary conversion tracking and GA4 for backup.
The article shares a tactic to reduce ad spend and decrease CPC - Portfolio Bid Strategies with max CPC bid limits. Hidden in the Google Ads interface, this strategy lets users set a maximum limit on Google's bid per click, controlling overspending. The article provides a guide on setting up this strategy and points out common mistakes to avoid. However, the strategy isn't applicable for Performance Max campaigns.
The updated Flowboost Labelizer script, essential for Google Ads with pMax/Shopping campaigns, allows users to analyze product performance and segment campaigns. Users set their ROAS/CPA targets, impressions thresholds, and a date range, and products are categorized into index, over-index, near-index, under-index, or no-index. The script also aids in creating new campaigns based on product performance. It's available in Flowboost’s PPC Library.
Miles shares a guide to implement Google Consent Mode V2 with Google Tag Manager, crucial for EEA privacy compliance before March 2024. It introduces new variables for consent tracking, vital for advertisers to avoid fines and data loss. The guide, previously exclusive, is now available to PPC Edge subscribers. It's essential for any business with EEA users to implement this update for legal compliance and data optimization.
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