PPC Mastery

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Unlocking Google Ads Success Through Data Consolidation

Unlocking Google Ads Success Through Data Consolidation

5 months ago

The article underscores the importance of data consolidation for Google Ads success. Over-segmentat...

Regain Control: Full-Funnel Remarketing Strategy with Google Ads

Regain Control: Full-Funnel Remarketing Strategy with Google Ads

5 months ago

The article advocates for dedicated remarketing campaigns alongside Performance Max for better contr...

3-Step Process Now Makes Untrustworthy pMax Data Trustworthy

3-Step Process Now Makes Untrustworthy pMax Data Trustworthy

6 months ago

The article provides a 3-step process to make Performance Max (pMax) data more reliable by excluding...

Mastering Google Ads: 20% Actions Drive 80% Results

Mastering Google Ads: 20% Actions Drive 80% Results

6 months ago

The article emphasizes mastering Google Ads fundamentals over advanced tactics. These fundamentals i...

The Ultimate Google Analytics Audit Tool

The Ultimate Google Analytics Audit Tool

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TPE #87: how to A/B test ad copy with Responsive Search Ads

TPE #87: how to A/B test ad copy with Responsive Search Ads

7 months ago

The article reveals the challenges of A/B testing with Responsive Search Ads (RSAs) due to automatio...

TPE #86: new GA4 & Google Ads tracking updates

TPE #86: new GA4 & Google Ads tracking updates

7 months ago

Google's new update aims to streamline conversion data between GA4 and Google Ads. However, it doesn...

TPE #85: reduce wasted ad spend and decrease CPCs (1 simple tactic)

TPE #85: reduce wasted ad spend and decrease CPCs (1 simple tactic)

7 months ago

The article shares a tactic to reduce ad spend and decrease CPC - Portfolio Bid Strategies with max ...

TPE #83: updated pMax script for advanced campaign segmentation

TPE #83: updated pMax script for advanced campaign segmentation

8 months ago

The updated Flowboost Labelizer script, essential for Google Ads with pMax/Shopping campaigns, allow...

TPE #78: How to set up Consent Mode V2 [step-by-step guide]

TPE #78: How to set up Consent Mode V2 [step-by-step guide]

8 months ago

Miles shares a guide to implement Google Consent Mode V2 with Google Tag Manager, crucial for EEA pr...