TPE #86: new GA4 & Google Ads tracking updates

March 25, 2024 at 12:01:14 PM

TPE #86: new GA4 & Google Ads tracking updates

Summary

Google's new update aims to streamline conversion data between GA4 and Google Ads. However, it doesn't solve data discrepancies, but renames GA4 conversions to 'Key Events', with only Google Ads conversions labelled as 'Conversions' in GA4. Despite improvements, GA4 lacks in several tracking capabilities. The advice remains to use Google Ads Tag for primary conversion tracking and GA4 for backup.

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