March 25, 2024 at 12:01:14 PM
Google's new update aims to streamline conversion data between GA4 and Google Ads. However, it doesn't solve data discrepancies, but renames GA4 conversions to 'Key Events', with only Google Ads conversions labelled as 'Conversions' in GA4. Despite improvements, GA4 lacks in several tracking capabilities. The advice remains to use Google Ads Tag for primary conversion tracking and GA4 for backup.
The Only Digital Marketing Feed You'll Ever Need.
Stay informed your way. Tailored updates when and how you want them. 100% Free.
10,000+ Users
500+ Sources
1000+ Tools
GA4 Auditor is a Verified Tool. Want to get this badge? Contact us.
Automated GA4 audits with actionable insights
Automated QA for flawless media buying campaigns
Manage and scale your digital marketing campaigns
AI-powered marketing for optimized ad campaigns
Optimize and manage product feeds across channels
Optimize and sync product data for more sales
Protect your ad spend from invalid traffic
Effortless GA4 server-side tracking
