TPE #86: new GA4 & Google Ads tracking updates

March 25, 2024 at 12:01:14 PM

TPE #86: new GA4 & Google Ads tracking updates

Summary

Google's new update aims to streamline conversion data between GA4 and Google Ads. However, it doesn't solve data discrepancies, but renames GA4 conversions to 'Key Events', with only Google Ads conversions labelled as 'Conversions' in GA4. Despite improvements, GA4 lacks in several tracking capabilities. The advice remains to use Google Ads Tag for primary conversion tracking and GA4 for backup.

Have more questions on this topic? Ask our AI assistant for in-depth insights.

Read more from sources πŸ‘‡

The Only Digital Marketing Feed You'll Ever Need.

Stay informed your way. Tailored updates when and how you want them. 100% Free.

10,000+ Users

500+ Sources

1000+ Tools

Or

Related Posts

Top-Notch Google Ads Audit Tool

Top-Notch Google Ads Audit Tool

Featured
Google Ads API to Move to Monthly Release Cycle with More Frequent Updates in 2026

Google Ads API to Move to Monthly Release Cycle with More Frequent Updates in 2026

Google for Developers
Google for Developers

Official Source

Official Source

Google for Developers is a Official Source. The source has been verified by Swipe Insight team.

Official Source
Server-side Google Tag Manager New Release v3.2.0 with Easy Cloud Run Update

Server-side Google Tag Manager New Release v3.2.0 with Easy Cloud Run Update

Simo Ahava
Simo Ahava

Top Creator

Top Analytics Creator

Simo Ahava is a Top Analytics Creator. Part of Swipe Insight Select, a curated list of top creators.

Top Analytics Creator
Google avoids breakup but must end exclusive search deals in antitrust ruling Trending ️‍πŸ”₯

Google avoids breakup but must end exclusive search deals in antitrust ruling

Google Ads Rolls Out Audience Exclusions for Shopping Campaigns

Google Ads Rolls Out Audience Exclusions for Shopping Campaigns

GA4 introduces API access for identity settings in reports

GA4 introduces API access for identity settings in reports

Brais Calvo
Brais Calvo

Top Creator

Top Analytics Creator

Brais Calvo is a Top Analytics Creator. Part of Swipe Insight Select, a curated list of top creators.

Top Analytics Creator
Google Demand Gen launches new brand guidelines settings for campaigns

Google Demand Gen launches new brand guidelines settings for campaigns

Dario Zannoni
Dario Zannoni

Top Creator

Top Paid Media Creator

Dario Zannoni is a Top Paid Media Creator. Part of Swipe Insight Select, a curated list of top creators.

Top Paid Media Creator
Google Analytics session number now accessible via gtag.js get API update

Google Analytics session number now accessible via gtag.js get API update

Simo Ahava
Simo Ahava

Top Creator

Top Analytics Creator

Simo Ahava is a Top Analytics Creator. Part of Swipe Insight Select, a curated list of top creators.

Top Analytics Creator

Related Tools

Markifact logo

Markifact

Verified Tool

Verified Tool

Markifact is a Verified Tool. Want to get this badge? Contact us.

Verified Tool

Marketing Workflows Powered by AI

Featured
Marketing Auditor logo

Marketing Auditor

Verified Tool

Verified Tool

Marketing Auditor is a Verified Tool. Want to get this badge? Contact us.

Verified Tool

Automated audits for Google Ads and Analytics.

Get Featured Here

Showcase your tool in this list.

Contact Us
Skai logo

Skai

AI-powered omnichannel marketing and optimization

Ad Management
Branch logo

Branch

Seamless mobile linking and attribution solutions

Smartly.io logo

Smartly.io

Automate and optimize your ad campaigns effortlessly

Ad Management
GA4 Auditor logo

GA4 Auditor

Verified Tool

Verified Tool

GA4 Auditor is a Verified Tool. Want to get this badge? Contact us.

Verified Tool

Automated GA4 audits with actionable insights

Data Analysis
Grasp logo

Grasp

Automated QA for flawless media buying campaigns

Ad Management
GA4 SQL logo

GA4 SQL

Verified Tool

Verified Tool

GA4 SQL is a Verified Tool. Want to get this badge? Contact us.

Verified Tool

Generate GA4 BigQuery queries easily

Data Analysis
Matomo logo

Matomo

Web analytics with full data ownership

Analytics
Sembot logo

Sembot

Maximize ROI with AI-driven marketing automation

Ad Management

Get Featured Here

Showcase your tool in this list.

Contact Us