TPE #86: new GA4 & Google Ads tracking updates

March 25, 2024 at 12:01:14 PM

TPE #86: new GA4 & Google Ads tracking updates

Summary

Google's new update aims to streamline conversion data between GA4 and Google Ads. However, it doesn't solve data discrepancies, but renames GA4 conversions to 'Key Events', with only Google Ads conversions labelled as 'Conversions' in GA4. Despite improvements, GA4 lacks in several tracking capabilities. The advice remains to use Google Ads Tag for primary conversion tracking and GA4 for backup.

Have more questions on this topic? Ask our AI assistant for in-depth insights.

Read more from sources 👇

The Only Digital Marketing Feed You'll Ever Need.

Stay informed your way. Tailored updates when and how you want them. 100% Free.

10,000+ Users

500+ Sources

1000+ Tools

Or

Related Posts

Google Analytics Integrates Customer Match with Remarketing Audiences Trending ️‍🔥

Google Analytics Integrates Customer Match with Remarketing Audiences

Google
Google

Official Source

Official Source

Google is a Official Source. The source has been verified by Swipe Insight team.

Official Source
Google Ads API Announces Tentative 2025 Release and Sunset Schedule

Google Ads API Announces Tentative 2025 Release and Sunset Schedule

Google for Developers
Google for Developers

Official Source

Official Source

Google for Developers is a Official Source. The source has been verified by Swipe Insight team.

Official Source
Google Analytics Enhances Cost Data Import for Better Ad Performance Insights

Google Analytics Enhances Cost Data Import for Better Ad Performance Insights

Google
Google

Official Source

Official Source

Google is a Official Source. The source has been verified by Swipe Insight team.

Official Source
Automate Your GA4 Audit - Say Goodbye to Manual Checks!

Automate Your GA4 Audit - Say Goodbye to Manual Checks!

Sponsored
GA4 Auditor
GA4 Auditor

Verified Sponsor

Verified Sponsor

GA4 Auditor is a Verified Sponsor. Want to get featured here? Contact us.

Verified Sponsor
Google Ads Data Manager Adds Confidential Matching with Encryption Option for Advertisers

Google Ads Data Manager Adds Confidential Matching with Encryption Option for Advertisers

Google
Google

Official Source

Official Source

Google is a Official Source. The source has been verified by Swipe Insight team.

Official Source
Google Launches AI-Powered Shopping Tools for In-Store and Local Shopping Experience

Google Launches AI-Powered Shopping Tools for In-Store and Local Shopping Experience

Google
Google

Official Source

Official Source

Google is a Official Source. The source has been verified by Swipe Insight team.

Official Source
Justice Department Pushes Google to Spin Off Chrome Browser Trending ️‍🔥

Justice Department Pushes Google to Spin Off Chrome Browser

Google Analytics 4 Reports Missing Data Since November 13, 2024 Trending ️‍🔥

Google Analytics 4 Reports Missing Data Since November 13, 2024

Google
Google

Official Source

Official Source

Google is a Official Source. The source has been verified by Swipe Insight team.

Official Source

Related Tools

GA4 Auditor logo

GA4 Auditor

Verified Tool

Verified Tool

GA4 Auditor is a Verified Tool. Want to get this badge? Contact us.

Verified Tool

Automated GA4 audits with actionable insights

Get Featured Here

Showcase your tool in this list.

Contact Us
Grasp logo

Grasp

Automated QA for flawless media buying campaigns

Ad Management
Adsmurai logo

Adsmurai

Manage and scale your digital marketing campaigns

Ad Management
Matomo logo

Matomo

Web analytics with full data ownership

Analytics
Zocket logo

Zocket

AI-powered marketing for optimized ad campaigns

Ad Creative
GoDataFeed logo

GoDataFeed

Optimize and manage product feeds across channels

Feed Management
Feedonomics logo

Feedonomics

Optimize and sync product data for more sales

Feed Management
Lunio logo

Lunio

Protect your ad spend from invalid traffic

Ad Management
PostHog logo

PostHog

All-in-one platform for product analytics and testing

Analytics
easyTag.io logo

easyTag.io

Effortless GA4 server-side tracking

Get Featured Here

Showcase your tool in this list.

Contact Us