PMax Channel Reporting Adds Cost Slider for Share of Cost Data

The PMax Channel Reporting Beta now includes a new Cost Slider feature that provides the "Share of cost" data for each channel in your PMax campaign. By simply activating this slider, you can see the percentage of your total PMax spend allocated to each channel or network.

Benefits of the Update

• Budget Allocation Precision:
  The Share of Cost metric clearly shows how much budget each channel consumes, helping you understand your spending distribution.

• Spend vs Performance Analysis:
  Comparing Share of Cost with conversion share and value reveals if any channel is overspending without delivering proportional returns. This insight is crucial for making informed optimization decisions.

• Improved Scaling Decisions:
  Channels with a small Share of Cost but strong ROAS or low CPA indicate potential for scaling. These channels may offer opportunities to increase conversions incrementally.