Google updates message asset rules for Google Ads with enforcement starting October 2025

Google announced new message assets requirements for Google Ads, effective October 30, 2025, aimed at ensuring a good user experience. On this date, a new Message asset requirements help center will be launched to detail the applicable requirements. Enforcement of the updated policy will begin on October 30, 2025, with full enforcement gradually increasing over about four weeks. Message assets that do not comply with the policy or cannot be properly verified will not serve. In case of disapprovals, guidance will be available on how to fix disapproved ads or assets.