Starting February 2026, Google Ads will no longer allow the creation of new Call-Only Ads, and by February 2027, all existing Call Ads will stop serving. Advertisers should transition to using Call Assets within Responsive Search Ads (RSAs) to continue generating phone leads while benefiting from enhanced ad copy and extensions.
Transition Steps
- Add your business name and phone number(s) as call assets.
- Update or create Responsive Search Ads (RSAs) in each ad group and attach the call asset.
- Remove old Call Ads only after the new setup is fully operational.
It is recommended to keep existing Call Ads running until February 2027 and to create new ones before the February 2026 cutoff.
