Google has introduced a new bulk campaign setting for confirming whether campaigns contain Political Ads in the EU. Advertisers can now select multiple campaigns, go to Edit, then Confirm EU Setting, and choose the appropriate option. Additionally, at the account level, advertisers must declare if they run Political Ads in the EU through a one-time declaration under "Advertiser Verification."
Key Details of the Update
- The declaration applies across the entire account.
- Political ads cover a broad range of content including parties, candidates, officeholders, referendum campaigns, or any content aimed at influencing voting or legislation.
- Starting September, if you declare running political ads, new restrictions will automatically apply.
- Failure to comply may result in account suspension.
Importance of the Update
This is a significant compliance requirement for all advertisers targeting the EU. It is essential to act promptly by confirming your campaign settings and completing the account-level declaration to avoid potential penalties.
Pro Tip
Check and update your account settings immediately. It takes only about 10 seconds but can prevent weeks of complications due to account flagging or suspension.
