Google Ads Editor 2.11 introduces 15 new features and removes some legacy ad types and manual CPV campaigns to enhance campaign management efficiency and control.
New Features
Campaign-level negative keyword list in Performance Max: Allows adding negative keyword lists at the campaign level to prevent ads from showing on irrelevant queries, improving budget efficiency and ROI. This control is also available for Search and Shopping campaigns.
Search term report for Performance Max campaigns: Provides insights into which search terms trigger ads, enabling better optimization by identifying irrelevant queries to exclude.
Scheduled link checks: Automates detection and fixing of broken links in campaigns, improving efficiency especially for large accounts.
Account-level placement and IP exclusions: Centralizes exclusions based on themes, keywords, and placements across the entire account, ensuring consistent brand safety and saving time.
Campaign selection in download dialog enhancements: Improved UI for selecting and syncing only needed campaigns, speeding up workflow for large accounts.
Enhancements to CSV import and export: Supports running CSV operations across more accounts via the account management interface, unified export configuration, and better import result viewing.
Smart Bidding Exploration: An opt-in AI-driven feature for Search campaigns that bids on high-performing search queries using flexible ROAS targets, increasing impressions, clicks, conversions, and traffic diversity.
Editable lead forms: Enables direct editing of existing lead form assets, saving time by avoiding the need to create new forms for updates.
URL settings for asset groups: Adds granular tracking control at the asset group level with tracking URL templates, final URL suffixes, and custom parameters.
Nudge to add Google Merchant Center feed to Demand Gen campaigns: Recommends attaching a Merchant Center feed to new Demand Gen campaigns for better performance setup.
Support more ad types in ad previews: Expands ad preview support to include Demand Gen and responsive video ads, improving creative quality checks.
“Agency/Provider list” user list type: Allows use of third-party PII user lists from data partners for targeting on Google-owned surfaces, enhancing audience precision and ROI.
“TrueView” rename in certain stat names: Updates reporting metrics to “TrueView Views” and “TrueView View Rate” for clarity and consistency in video campaign terminology.
NCA high LTV in Search campaigns: Extends New Customer Acquisition High Lifetime Value targeting to Search campaigns (previously only in Performance Max).
Video generation enhancement: Automatically creates on-brand videos from existing assets with brand colors and fonts, enabled by default, supporting video ads on YouTube in all aspect ratios.
Streamlined campaign construction flow for Search campaigns: Introduces a simplified, step-by-step campaign creation process with integrated GenAI tools accessible from the “Add Campaign” menu.
Deprecated Features
Removal of legacy ad types: App install ads, Image app install ads, and Display ads are removed for new creation and editing, though existing ads can still be paused, unpaused, or deleted.
Deprecation of manual CPV campaigns: Manual CPV bidding is no longer supported for new campaigns. It is replaced by Video view campaigns (VVC) with Target CPV bidding, which uses AI and multi-format ads for cost-efficient views and engagement. A conversion tool is provided to upgrade existing mCPV campaigns to VVC format.
These updates aim to improve control, efficiency, and performance across Google Ads campaigns while phasing out older, less efficient ad types and bidding strategies.
