Charlotte Louise

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Google Ads update lets you isolate branded traffic in Shopping campaigns

2 months ago

Google introduced a new "Brand Inclusion" feature for Shopping campaigns, enabling advertisers to target only their own branded traffic. Previously, isolating branded activity was challenging as non-branded queries often appeared, complicating performance tracking. This update helps clearly separate branded from non-branded results and allows for better budget allocation and strategic planning.

Google Ads Audit, Done Automatically

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Run an automated Google Ads audit directly from Google Sheets with 40+ built-in checks. Review campaigns, ad groups, keywords, ads, and account settings to catch missed best practices and optimization gaps. Ideal for agencies and in-house teams to standardize audits, save hours of manual work, and turn findings into clear, actionable recommendations.