Pomelli is a new AI experiment from Google Labs, developed in partnership with Google DeepMind, aimed at helping small-to-medium-sized businesses (SMBs) create scalable, on-brand social media campaigns with ease. It addresses the common challenges SMBs face in producing impactful marketing content, such as limited time, budget, and design expertise.
How Pomelli Works
Pomelli operates through three main steps:
Build your business DNA
By entering your website URL, Pomelli analyzes your site and existing images to create a "Business DNA" profile. This profile captures your brand’s unique identity, including tone of voice, custom fonts, images, and color palette. All generated content is based on this profile to ensure authenticity and consistency across channels.Generate tailored campaign ideas
After establishing your Business DNA, Pomelli suggests tailored campaign ideas specific to your business. This feature helps overcome the challenge of generating fresh, strategic ideas quickly. Users can also input their own prompts to create content aligned with their vision.Edit and create high-quality, branded creatives
Pomelli produces a variety of high-quality marketing assets designed for social media, websites, and ads. Users can browse generated content, select assets that fit their campaign goals, and make edits to text or images within the tool. All assets are downloadable and ready for use across channels.
Availability and Feedback
Pomelli is launching as a public beta experiment in English in the United States, Canada, Australia, and New Zealand. As an early-stage experiment, it may require refinement, and user feedback is encouraged to improve the tool's quality.
