Google Ads has expanded Performance Max reporting with new features to enhance visibility and optimization. Users can now segment asset reports by devices, time, conversions, and networks, allowing deeper insights into asset performance across channels like Search, Display, Discover, Gmail, YouTube, and Maps.
Asset Reporting Enhancements
- Segmentation by devices, time, conversions, and networks.
- Enables optimization of asset mix based on detailed performance data.
Channel Performance Reporting Improvements
- Bulk reporting and download of all Performance Max campaign channel reports at the account level.
- Addition of cost visualization per channel by toggling the “Cost” option.
- Inclusion of ROI columns in reporting tables.
- Segmentation of results by conversion action and ad event type (e.g., engaged view conversions).
- New diagnostics for issues like limited serving due to restrictive bid targets.
Google Ads plans to continue improving channel performance reporting and encourages ongoing feedback. These updates aim to provide advertisers with more granular data to optimize campaigns effectively across multiple channels.
