Starting November 17, 2025, the behavior of automatically created customer conversion goals in Google Ads will change. Currently, when a new conversion action is created via the Google Ads API, it automatically generates customer conversion goals that are set as account-default, making them biddable in campaigns. This can lead to targeting unnecessary goals, which may negatively impact campaign performance.
The upcoming change will ensure that a new goal is only set as account-default if all existing goals in the same category are also account-default. For instance, if there is a non-account-default goal for the category PURCHASE and conversion origin WEBSITE, any new conversion actions in that category will also not be set as account-default. This aims to improve user intent inference and maintain a more effective account-default set.
Post-change, newly created account goals will not be automatically designated as account-default. To manually set an account goal as account-default, the CustomerConversionGoal.biddable field should be set to true. This update is expected to enhance goal management efficiency within Google Ads. Users are encouraged to review their applications and workflows accordingly. For further inquiries, a support page and a discussion platform in the “Google Advertising and Measurement Community” Discord server are available.
