Google Ads Data Manager has been updated to suggest relevant product connections based on the user's login email, aiming to simplify the process of finding tools and identifying missing integrations. This update reflects Google's push for a more complete and interconnected ecosystem.
Significance of the Update
The system now actively guides users toward a more integrated setup, emphasizing the importance of connecting various Google products such as GA4, YouTube, Business Profile, and Merchant Center.
Impact on PPC Professionals
By 2026, account performance will increasingly depend on the quality of signals, particularly through GA4 data imports, rather than just bidding or targeting strategies. Incomplete integrations limit the data understanding that Google's AI requires, making this update crucial for optimizing campaign results.
