Regain Control: Full-Funnel Remarketing Strategy with Google Ads

May 17, 2024 at 1:03:55 PM

TL;DR The article advocates for dedicated remarketing campaigns alongside Performance Max for better control and insights. It presents a full-funnel remarketing strategy with Google Ads, including choosing suitable campaign types, setting up successful campaigns, prioritizing high-intent audiences, creating funnel-specific ads, and excluding recent converters to save ad spend. The strategy aims to boost conversion rates and minimize wasted budget.

Regain Control: Full-Funnel Remarketing Strategy with Google Ads

Performance Max campaigns offer limited control over remarketing. In contrast, dedicated remarketing campaigns provide control over audiences, ads per audience, and remarketing spend, along with better audience and creative performance insights.

The text proposes a full-funnel remarketing strategy with Google Ads:

  1. Pick the right campaign types and structure: Options for retargeting website visitors include Display, Demand Gen, and YouTube. Display and Demand Gen image ads are recommended for those with limited resources. Display campaigns offer Dynamic Remarketing, which shows highly relevant ads featuring the product a user has visited.

  2. Set up campaigns for success: Keep the campaign structure simple with one campaign (per type), multiple ad groups segmented by audience, and ads tailored to specific audiences.

  3. Target high-intent audiences first: Create audiences for every funnel stage - all website visitors, category page visitors, product page visitors, cart/checkout page visitors, and converters. Start retargeting high-intent audiences first, then move up the funnel. Layer recency on your audiences, creating variations for 7, 30, 90, and 365 days.

  4. Create ads for every funnel stage (if possible): Create unique ads for each funnel stage. Lower funnel ads can be more transactional, while higher funnel ads should be more intriguing. Increase ad relevance with Dynamic Remarketing.

  5. Exclude recent converters to reduce wasted ad spend: Exclude recent converters to avoid wasting budget and annoying customers. Exceptions may exist, but it's generally better to exclude recent converters, especially in the first few days after conversion.

In conclusion, regain control with this full-funnel remarketing strategy: pick the right campaign types, set up successful campaigns, target high-intent audiences first, create stage-specific ads, and exclude recent converters to reduce wasted ad spend.

Q&A

Have more questions on this topic? Ask our AI assistant for in-depth insights.

The Only Digital Marketing Feed You'll Ever Need.

Stay informed your way. Tailored updates when and how you want them. 100% Free.

10,000+ Users

500+ Sources

1000+ Tools

Or

Related Posts

The Ultimate Google Analytics Audit Tool

The Ultimate Google Analytics Audit Tool

Sponsored
GA4 Auditor
GA4 Auditor

Verified Sponsor

Verified Sponsor

GA4 Auditor is a Verified Sponsor. Want to get featured here? Contact us.

Verified Sponsor
Google Ads API Announces Tentative 2025 Release and Sunset Schedule

Google Ads API Announces Tentative 2025 Release and Sunset Schedule

Google for Developers
Google for Developers

Official Source

Official Source

Google for Developers is a Official Source. The source has been verified by Swipe Insight team.

Official Source
Google Ads Data Manager Adds Confidential Matching with Encryption Option for Advertisers

Google Ads Data Manager Adds Confidential Matching with Encryption Option for Advertisers

Google
Google

Official Source

Official Source

Google is a Official Source. The source has been verified by Swipe Insight team.

Official Source
Google Launches AI-Powered Shopping Tools for In-Store and Local Shopping Experience

Google Launches AI-Powered Shopping Tools for In-Store and Local Shopping Experience

Google
Google

Official Source

Official Source

Google is a Official Source. The source has been verified by Swipe Insight team.

Official Source
Google Integrates Ads into AI Overviews for Mobile Search

Google Integrates Ads into AI Overviews for Mobile Search

Google to Stop Serving Political Ads in EU Ahead of New Regulations

Google to Stop Serving Political Ads in EU Ahead of New Regulations

Google
Google

Official Source

Official Source

Google is a Official Source. The source has been verified by Swipe Insight team.

Official Source
Google Tightens Customer Match Policies with New Enforcement Guidelines

Google Tightens Customer Match Policies with New Enforcement Guidelines

Google Ads Scripts to Implement Consent Unbundling in 2025

Google Ads Scripts to Implement Consent Unbundling in 2025

Google for Developers
Google for Developers

Official Source

Official Source

Google for Developers is a Official Source. The source has been verified by Swipe Insight team.

Official Source

Related Tools

GA4 Auditor logo

GA4 Auditor

Verified Tool

Verified Tool

GA4 Auditor is a Verified Tool. Want to get this badge? Contact us.

Verified Tool

Automated GA4 audits with actionable insights

Get Featured Here

Showcase your tool in this list.

Contact Us
Grasp logo

Grasp

Automated QA for flawless media buying campaigns

Ad Management
Zocket logo

Zocket

AI-powered marketing for optimized ad campaigns

Ad Creative
GoDataFeed logo

GoDataFeed

Optimize and manage product feeds across channels

Feed Management
Feedonomics logo

Feedonomics

Optimize and sync product data for more sales

Feed Management
Lunio logo

Lunio

Protect your ad spend from invalid traffic

Ad Management
Skai logo

Skai

AI-powered omnichannel marketing and optimization

Ad Management
Otis AI logo

Otis AI

AI-driven marketing for growing businesses

Ad Management
Whatagraph logo

Whatagraph

Effortlessly consolidate and report marketing data

Reporting
TrueClicks logo

TrueClicks

Automated PPC audits, monitoring, optimization

Ad Management

Get Featured Here

Showcase your tool in this list.

Contact Us