Google advises site owners to focus on unique, valuable content that meets visitors' needs for success in AI search. They emphasize good page experience, technical accessibility, managing visibility, and accurate structured data. Supporting multimodal content with images and videos is encouraged. Google recommends valuing visit quality over clicks and adapting to evolving user needs as AI search evolves.
Google Search Console API adds hourly data support to the Search Analytics API, allowing access to up to 10 days of hourly breakdowns. This enhancement responds to user requests for better data analysis. Developers can now analyze recent performance trends and compare data across weeks. New features include the HOUR dimension for grouping responses and the HOURLY_ALL dataState for partial data. Feedback from users is welcomed.
Google has renamed the Search Console Shopping tab listings report to the Merchant opportunities report. This report provides recommendations for improving online shop visibility on Google, now including payment methods and store ratings. Users can view suggestions by linking their Merchant Center account. Adding store information can enhance product displays and assist customers during their shopping experience.
Effortlessly audit your Google Ads account with Marketing Auditor. Perform 200+ automated checks to uncover optimization opportunities and save over 10 hours per audit. Generate white-label reports in minutes with 50+ pages of actionable insights. Customize your reports with professional themes or your own branding, and export them in editable formats like PowerPoint or Google Slides. This tool is the ultimate solution for efficient and impactful Google Ads audits.
Google has launched the March 2025 core update to Search, the first major algorithm update of the year, expected to take about two weeks to complete. This update aims to improve the relevance of search results and continues Google's efforts to prioritize content from creators. Website owners and SEO professionals should monitor their analytics closely, as core updates often lead to fluctuations in search rankings and organic traffic.
Google has released documentation on merging data from Google Analytics 4 and Search Console to enhance SEO analysis. It describes how Search Console tracks pre-visit activity like impressions and clicks, while Google Analytics captures on-site user behavior. A new Looker Studio dashboard template helps marketers visualize and compare data. The documentation also addresses data discrepancies and offers resources for better integration.
Google is simplifying mobile search results by displaying only the domain in URLs, removing breadcrumbs that were previously part of the site hierarchy feature. This change addresses usability issues on smaller screens where breadcrumbs often get cut off. Desktop search results will still show breadcrumbs, and users do not need to change their breadcrumb markup. Feedback can be provided through LinkedIn or the Google Search Central Community.
Search Central Live will return to São Paulo in 2025, following successful events in 2023 and 2024, and will also visit Recife for the first time. SEOs, content creators, and others interested in Google Search can apply for invites for events on February 18 in São Paulo and February 20 in Recife. Speakers will discuss how Google Search works, AI usage, and measuring SEO efforts. Registration is open until January 23, with invitations sent on January 30.
Google has improved its Search Console by adding a feature to export hourly performance data for the last 24 hours. Users can download metrics in Google Sheets, Microsoft Excel, and CSV formats. This feature aids in data analysis and debugging, offering insights into website performance. However, users should be aware that recent metrics may not be final and should validate this data against other exports, as it is limited to the previous 24-hour period.
Google has launched the December 2024 spam update, a global rollout expected to take one week. This update targets sites violating Google’s spam policies but should not significantly impact most websites. It enhances Google's systems for detecting search spam, particularly improving SpamBrain. Websites with ranking changes should review compliance with spam policies, as violations may lead to lower rankings or removal from search results.
