Google Search Central | Swipe Insight

Google Search Console adds weekly and monthly views for enhanced insights

11 days ago

Google Search Console has introduced weekly and monthly views in the Performance report to help analyze search traffic trends more effectively. This feature allows users to adjust the time aggregation of performance charts, making it easier to identify long-term trends without daily fluctuations. Users can select their preferred view in the chart area, and the export file structure will also change to align with the new options.

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Google launches December 2025 core update

14 days ago

SEO

Google announced the December 2025 core update, starting around 12:25 pm ET, expected to take up to 3 weeks to roll out. This regular update aims to improve the relevance and satisfaction of search results across all site types. It's the third core update of 2025, following a spam update. SEO community chatter about volatility increased recently, aligning with Google's hint about an upcoming core update.

Google Search updates documentation with new section on smaller core updates

16 days ago

SEO

Google updated its core updates documentation to explain that search algorithm changes, including smaller core updates, can affect website rankings. Content improvements may lead to higher search positions without waiting for major updates. Effects can appear in days or take months for systems to confirm content quality. Smaller updates happen continuously but are unannounced as they cause minor changes.

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Google adds social channel insights to Search Console for unified performance view

17 days ago

Google Search Console

Google is adding social channels to the Search Console Insights report, allowing site owners to view Google Search performance for both their websites and associated social channels in one place. This update shows metrics like total reach, content performance, search queries, audience location, and additional traffic sources. Currently, it's available for a limited set of sites with automatically identified social channels. Feedback is encouraged.

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Google Search Console launches AI-powered tool to streamline Performance report analysis

21 days ago

Google Search Console

Google's new AI-powered configuration in Search Console's Performance report lets users describe analysis in natural language, automatically applying filters, comparisons, and metric selections. It supports queries by device, date, and content but is limited to Search results reports. The feature is experimental, rolling out gradually, and may misinterpret requests or lack sorting and exporting functions.

Google warns of delays in Search Console Page Indexing report but indexing unaffected

24 days ago

Google Search Console

Google announced delays in the Page indexing report in Search Console, with data last updated on November 18. The delay affects the Index Coverage report but does not impact crawling, indexing, or ranking. Pages are still crawled and indexed normally, but recent changes may not show in the report, complicating troubleshooting. Website owners can use the URL Inspection tool to check individual URLs while Google works on a fix.

Google Search simplifies search results page for better user experience

1 months ago

SEO Google Search Console

Google is simplifying its search results page by removing infrequently used features to improve user experience and speed without major changes for most searches. Site owners will be informed about updates to structured data features via the documentation changelog. Support for certain structured data types in Search Console and its API will end in January 2026.

Google Search Console Launches New Query Groups Feature in Insights

1 months ago

SEO Google Search Console

Search Console Insights has launched a feature called Query groups that organizes similar search queries. This helps analyze variations of the same query, making it easier to understand user intent. The feature shows group performance, total clicks, and a list of queries. It will gradually roll out and is intended for sites with high query volumes, inviting user feedback through various channels.

Google Completes Rollout of August 2025 Spam Update Worldwide

3 months ago

SEO

Google completed the August spam update from August 26 to September 22, enhancing spam detection systems like SpamBrain to reduce spam in search results without re-ranking the index. The update penalized spammy domains, causing visibility loss but no major SERP changes. Affected sites should align with Google's guidelines for better compliance, though improvements may be gradual. This update is part of ongoing efforts to counter new spam tactics.