Google has launched the Google Trends API, providing enhanced access to search trends data. Initially available to a limited number of alpha testers, the API allows scalable data usage for research, publishing, and business strategies. It offers consistently scaled search interest data for the past 1800 days, with daily, weekly, monthly, and yearly aggregations, as well as geographical breakdowns. Developers interested in testing can apply for early access.
Google introduced a new Search Console logo, replacing the old toolbox icon. The design includes a bar chart symbolizing growth and a magnifying glass representing site issue detection. It aligns with Google's colorful, fun branding and reflects the mission to help publishers and creators grow on the platform.
Google's June 2025 core update finished rolling out after 16 days and 18 hours, starting June 30 and ending July 17. It was the second core update of the year, with more expected. This update caused significant volatility and some partial recoveries from the September 2023 helpful content update. While some fluctuations may continue, most ranking changes should now be visible.
Google introduced a comparison feature in Search Console to analyze hourly performance data against the previous 24 hours and the same day one week earlier. This mode offers an hourly breakdown for recent data, letting users compare the last 24 hours with the previous day or the same day the week before, addressing user requests for comparison capabilities.
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Google started rolling out its June 2025 core update at 7:34 AM PDT, which may take up to three weeks to complete. Core updates involve broad changes to Google's ranking systems, aiming to improve the surfacing of helpful, high-quality content. These updates affect rankings across all industries and topics, unlike updates targeting specific content types or violations.
Google has launched a new Search Console Insights report integrated into the main Search Console after testing and feedback. This report provides a cohesive experience for content creators to understand website performance without needing data expertise. Users can view total clicks and impressions, identify top-performing pages and search queries, and track progress with the Achievements feature. The rollout will occur gradually, and feedback is encouraged.
Google will phase out seven structured data features, including Book Actions, Course Info, and Claim Review, to simplify search results. This change, rolling out soon, will not affect rankings but will alter the appearance of search results. The decision is based on low usage of these features, which Google believes do not provide significant value. Websites using these types will see simpler presentations, but can still use the markups for other purposes.
Google Search supports loyalty programs in Organization markup and loyalty benefits in Product markup, helping businesses show loyalty features in product search results. Adding this data makes businesses eligible to display benefits like discounts or points. It's useful for those without Merchant Center accounts, which also supports loyalty programs. Markup can be tested with the Rich Results Test tool for validity.
Google advises site owners to focus on unique, valuable content that meets visitors' needs for success in AI search. They emphasize good page experience, technical accessibility, managing visibility, and accurate structured data. Supporting multimodal content with images and videos is encouraged. Google recommends valuing visit quality over clicks and adapting to evolving user needs as AI search evolves.
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