Google Search Central | Swipe Insight

Google launches December 2024 spam update after core update rollout

1 days ago

Google has launched the December 2024 spam update, a global rollout expected to take one week. This update targets sites violating Google’s spam policies but should not significantly impact most websites. It enhances Google's systems for detecting search spam, particularly improving SpamBrain. Websites with ranking changes should review compliance with spam policies, as violations may lead to lower rankings or removal from search results.

Google Completes December 2024 Core Update in Just Six Days

2 days ago

SEO

Google completed its December 2024 core update from December 12 to December 18 in just six days, making it one of the fastest updates. This update, following November's, aimed to enhance search result relevance through improvements to core systems. Significant volatility in search rankings was reported during the update. Google advises content creators to focus on helpful, user-centered content, avoid over-optimization, and maintain high-quality standards.

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Google releases guidance on faceted navigation and its impact on crawling efficiency

3 days ago

SEO Technical SEO

Google released a document on best practices for faceted navigation, addressing SEO challenges. While it enhances user experience, it generates numerous URLs, leading to overcrawling and delayed content discovery. Each filter combination creates distinct URLs, complicating SEO. Google suggests two strategies: blocking non-essential URLs with robots.txt and optimizing URLs with standard separators and consistent filter order.

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Google launches December 2024 Core Update

8 days ago

SEO

The Dec. 2024 core update is rolling out and will complete in two weeks. This update follows the November update, as Google continuously improves its core systems. Core updates can significantly alter search algorithms, and Google states there are no specific recovery actions for sites affected by previous updates, highlighting the need for helpful content. The update may lead to fluctuations in search rankings, and its overall impact remains uncertain.

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Google Search Console Launches 24-Hour Performance View and Data Freshness Improvements

8 days ago

SEO Google Search Console

Google Search Console has introduced a '24 hours' view in performance reports, allowing users to monitor recent content performance with metrics like clicks, impressions, and average CTR. This view offers hourly granularity and displays data in the user's local timezone. Additionally, data freshness has improved, reducing average data delay by nearly 50%. These updates will be gradually rolled out across all properties.

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Google Search Console Insights Removes Google Analytics Integration

10 days ago

Google Analytics Google Search Console

Google has announced a major update to Search Console Insights, removing Google Analytics data integration to focus solely on Search Console metrics. Initially launched in June 2020, the tool combined data from both platforms. This change raises concerns about its effectiveness, as it now operates exclusively with Search Console data, resulting in a more focused but potentially limited approach to search performance analysis.

Google Emphasizes HTTP Caching Importance for Efficient Web Crawling

11 days ago

SEO Technical SEO

Google's crawling infrastructure has seen a decrease in cacheable requests, dropping from 0.026% to 0.017% over the past decade. Caching is essential for fast page loads, resource savings, and bandwidth efficiency. Google supports heuristic HTTP caching through ETag and Last-Modified headers, with ETag being the recommended option for reliability. Implementing caching can save server resources and improve user experience, especially for sites with static content.

Google Explains Googlebot's Crawling Process in Latest Search Central Update

17 days ago

Google Search Console

Googlebot crawls web pages to make them available in Google Search results. Crawling involves discovering new and updated web pages and downloading them. Modern web pages use technologies like JavaScript and CSS, which Googlebot also processes. This affects the site's crawl budget, which can be managed by minimizing resources, hosting resources on different hostnames, and using cache-busting parameters cautiously.

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Google Search Console Rolls Out Recommendations Feature Globally

24 days ago

SEO Google Search Console

Google has fully deployed its recommendations section in Search Console, offering website optimization opportunities and actionable improvement suggestions. It analyzes data points like indexing performance, crawling patterns, content serving metrics, structured data implementation, sitemap management, and trending queries. Accessible through the Search Console overview page, it provides regular updates, dynamic suggestions, and site-specific recommendations.