Google Search Central | Swipe Insight

Google Search Console launches AI-powered tool to streamline Performance report analysis

3 days ago

Google's new AI-powered configuration in Search Console's Performance report lets users describe analysis in natural language, automatically applying filters, comparisons, and metric selections. It supports queries by device, date, and content but is limited to Search results reports. The feature is experimental, rolling out gradually, and may misinterpret requests or lack sorting and exporting functions.

Google Ads Monthly Slides with AI Insights

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Create professional Google Ads performance reports in Google Slides with AI insights and visualizations. Transform Google Ads data into polished presentations featuring AI-generated insights and custom visuals to impress stakeholders and streamline reporting. Use cases include reducing manual reporting time, presenting insights without design skills, maintaining reporting schedules, identifying trends, and sharing campaign insights for strategic decisions.

Google warns of delays in Search Console Page Indexing report but indexing unaffected

6 days ago

Google Search Console

Google announced delays in the Page indexing report in Search Console, with data last updated on November 18. The delay affects the Index Coverage report but does not impact crawling, indexing, or ranking. Pages are still crawled and indexed normally, but recent changes may not show in the report, complicating troubleshooting. Website owners can use the URL Inspection tool to check individual URLs while Google works on a fix.

Google Search simplifies search results page for better user experience

1 months ago

SEO Google Search Console

Google is simplifying its search results page by removing infrequently used features to improve user experience and speed without major changes for most searches. Site owners will be informed about updates to structured data features via the documentation changelog. Support for certain structured data types in Search Console and its API will end in January 2026.

Google Search Console Launches New Query Groups Feature in Insights

1 months ago

SEO Google Search Console

Search Console Insights has launched a feature called Query groups that organizes similar search queries. This helps analyze variations of the same query, making it easier to understand user intent. The feature shows group performance, total clicks, and a list of queries. It will gradually roll out and is intended for sites with high query volumes, inviting user feedback through various channels.

Google Completes Rollout of August 2025 Spam Update Worldwide

2 months ago

SEO

Google completed the August spam update from August 26 to September 22, enhancing spam detection systems like SpamBrain to reduce spam in search results without re-ranking the index. The update penalized spammy domains, causing visibility loss but no major SERP changes. Affected sites should align with Google's guidelines for better compliance, though improvements may be gradual. This update is part of ongoing efforts to counter new spam tactics.

Google launches store widget to boost shopper confidence and increase sales

2 months ago

SEO Ecommerce

The new store widget from Google helps online shoppers by providing key information on a merchant's website, addressing visibility and legitimacy issues. Businesses using the widget have seen up to 8% higher sales in 90 days. It can be embedded on any page and shows store ratings, shipping policies, and reviews. There are three tiers based on eligibility, and retailers can learn how to participate through the Google Merchant Center.

Google Search Console Launches Achievements Report for Tracking Milestones

2 months ago

SEO Google Search Console

Google Search Console now includes an Achievements report to track milestones previously shared via email. The report shows one "In progress" achievement at a time based on recent clicks, such as reaching 50 clicks in 28 days, which triggers a celebratory email. It has "In progress" and "Achieved" sections, allowing users to compare traffic, access Insights, and find tips and resources.

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Google Launches Google Trends API for Enhanced Access to Search Trends Data

4 months ago

Google Ads

Google has launched the Google Trends API, providing enhanced access to search trends data. Initially available to a limited number of alpha testers, the API allows scalable data usage for research, publishing, and business strategies. It offers consistently scaled search interest data for the past 1800 days, with daily, weekly, monthly, and yearly aggregations, as well as geographical breakdowns. Developers interested in testing can apply for early access.

Google Unveils New Search Console Logo Featuring Analytics and Magnifying Glass Design

4 months ago

SEO Google Search Console

Google introduced a new Search Console logo, replacing the old toolbox icon. The design includes a bar chart symbolizing growth and a magnifying glass representing site issue detection. It aligns with Google's colorful, fun branding and reflects the mission to help publishers and creators grow on the platform.