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4 days ago
The branded queries filter in Search Console is now available to all eligible sites, helping analyze traffic by distinguishing branded from non-branded queries. Available since Feb 21, it works well compared to custom regex filters. Testing on large sites showed mixed accuracy, with AI sometimes excelling and other times missing. Google plans to improve accuracy, making it a useful SEO tool already.
26 days ago
Google's Search Console now offers an AI-powered configuration feature in its Performance report, letting users describe their analysis in natural language. It applies filters, sets comparisons, and selects metrics like Clicks and Impressions, simplifying data analysis. It supports only Search results reports, may misinterpret requests, so users should verify filters. It cannot sort or export data and is rolling out gradually.
2 months ago
Google's December 2025 core update was completed after an 18-day rollout from December 11 to December 29, 2025. It was the third core update of the year, with more frequent updates expected. The update aims to improve content relevance and quality across all websites, promoting high-quality pages rather than penalizing lower-quality ones.
3 months ago
Google Search Console has introduced weekly and monthly views in the Performance report to help analyze search traffic trends more effectively. This feature allows users to adjust the time aggregation of performance charts, making it easier to identify long-term trends without daily fluctuations. Users can select their preferred view in the chart area, and the export file structure will also change to align with the new options.
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Trending ️🔥3 months ago
Google announced the December 2025 core update, starting around 12:25 pm ET, expected to take up to 3 weeks to roll out. This regular update aims to improve the relevance and satisfaction of search results across all site types. It's the third core update of 2025, following a spam update. SEO community chatter about volatility increased recently, aligning with Google's hint about an upcoming core update.
3 months ago
Google updated its core updates documentation to explain that search algorithm changes, including smaller core updates, can affect website rankings. Content improvements may lead to higher search positions without waiting for major updates. Effects can appear in days or take months for systems to confirm content quality. Smaller updates happen continuously but are unannounced as they cause minor changes.
3 months ago
Google is adding social channels to the Search Console Insights report, allowing site owners to view Google Search performance for both their websites and associated social channels in one place. This update shows metrics like total reach, content performance, search queries, audience location, and additional traffic sources. Currently, it's available for a limited set of sites with automatically identified social channels. Feedback is encouraged.
Trending ️🔥3 months ago
Google's new AI-powered configuration in Search Console's Performance report lets users describe analysis in natural language, automatically applying filters, comparisons, and metric selections. It supports queries by device, date, and content but is limited to Search results reports. The feature is experimental, rolling out gradually, and may misinterpret requests or lack sorting and exporting functions.
3 months ago
Google announced delays in the Page indexing report in Search Console, with data last updated on November 18. The delay affects the Index Coverage report but does not impact crawling, indexing, or ranking. Pages are still crawled and indexed normally, but recent changes may not show in the report, complicating troubleshooting. Website owners can use the URL Inspection tool to check individual URLs while Google works on a fix.
