Google Search Central | Swipe Insight

Google Completes Rollout of August 2025 Spam Update Worldwide

14 days ago

Google completed the August spam update from August 26 to September 22, enhancing spam detection systems like SpamBrain to reduce spam in search results without re-ranking the index. The update penalized spammy domains, causing visibility loss but no major SERP changes. Affected sites should align with Google's guidelines for better compliance, though improvements may be gradual. This update is part of ongoing efforts to counter new spam tactics.

Google launches store widget to boost shopper confidence and increase sales

18 days ago

SEO Ecommerce

The new store widget from Google helps online shoppers by providing key information on a merchant's website, addressing visibility and legitimacy issues. Businesses using the widget have seen up to 8% higher sales in 90 days. It can be embedded on any page and shows store ratings, shipping policies, and reviews. There are three tiers based on eligibility, and retailers can learn how to participate through the Google Merchant Center.

Google Search Console Launches Achievements Report for Tracking Milestones

21 days ago

SEO Google Search Console

Google Search Console now includes an Achievements report to track milestones previously shared via email. The report shows one "In progress" achievement at a time based on recent clicks, such as reaching 50 clicks in 28 days, which triggers a celebratory email. It has "In progress" and "Achieved" sections, allowing users to compare traffic, access Insights, and find tips and resources.

Automate Meta Ads Creative Generation and Uploading

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Markifact automates the creation and uploading of Meta ads using AI. Users generate custom visuals and matching ad copy by writing detailed prompts and uploading reference images. Ads are uploaded in a paused status for review before going live. This tool allows for quick creation of multiple ad variations, adaptation to market trends, and scaling of campaigns without needing extensive design or copywriting resources.

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Google Launches Google Trends API for Enhanced Access to Search Trends Data

2 months ago

Google Ads

Google has launched the Google Trends API, providing enhanced access to search trends data. Initially available to a limited number of alpha testers, the API allows scalable data usage for research, publishing, and business strategies. It offers consistently scaled search interest data for the past 1800 days, with daily, weekly, monthly, and yearly aggregations, as well as geographical breakdowns. Developers interested in testing can apply for early access.

Google Unveils New Search Console Logo Featuring Analytics and Magnifying Glass Design

2 months ago

SEO Google Search Console

Google introduced a new Search Console logo, replacing the old toolbox icon. The design includes a bar chart symbolizing growth and a magnifying glass representing site issue detection. It aligns with Google's colorful, fun branding and reflects the mission to help publishers and creators grow on the platform.

Google completes June 2025 core update after 16 days

2 months ago

SEO

Google's June 2025 core update finished rolling out after 16 days and 18 hours, starting June 30 and ending July 17. It was the second core update of the year, with more expected. This update caused significant volatility and some partial recoveries from the September 2023 helpful content update. While some fluctuations may continue, most ranking changes should now be visible.

Google launches new comparison feature in Search Console for hourly performance data

2 months ago

SEO Google Search Console

Google introduced a comparison feature in Search Console to analyze hourly performance data against the previous 24 hours and the same day one week earlier. This mode offers an hourly breakdown for recent data, letting users compare the last 24 hours with the previous day or the same day the week before, addressing user requests for comparison capabilities.

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Google begins June 2025 core update rollout affecting all search rankings

3 months ago

SEO

Google started rolling out its June 2025 core update at 7:34 AM PDT, which may take up to three weeks to complete. Core updates involve broad changes to Google's ranking systems, aiming to improve the surfacing of helpful, high-quality content. These updates affect rankings across all industries and topics, unlike updates targeting specific content types or violations.

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Google Launches New Search Console Insights Report

3 months ago

SEO Google Search Console

Google has launched a new Search Console Insights report integrated into the main Search Console after testing and feedback. This report provides a cohesive experience for content creators to understand website performance without needing data expertise. Users can view total clicks and impressions, identify top-performing pages and search queries, and track progress with the Achievements feature. The rollout will occur gradually, and feedback is encouraged.