Google began rolling out its June 2025 core update at 7:34 AM PDT, with the rollout expected to take up to three weeks according to Google's Search Status Dashboard.
What Is a Core Update?
Core updates involve broad changes to Google’s ranking systems, aiming to enhance the ability to surface helpful, high-quality content in search results. These updates are not targeted at specific content types or violations and can impact rankings across all industries and topics, unlike spam or product review updates.